Happy Thursday!

In 5 minutes, you'll be learning about the following:

1. Google just dropped an AI tool that talks you through search results.
2. We 3X’d AOV With One Simple Offer Tweak
3. Most ads suck. Here are 3 brutal truths that actually drive growth
4. Google made an AI that turns a sketch into code. This changes everything.
5. ​He turned one product into a $100M brand. No VC. Here's How.

What did everyone enjoy last week?

The most clicked link was ... The Shopify Growth School​

Jim Huffman, GrowthHit & Neat Apparel CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

​Google Debuts AI‑Powered Audio Overviews​

Hear your search results before you click

Google is testing a new feature called Audio Overviews, now live in Search Labs for U.S. users. Powered by its Gemini AI model, the tool generates short audio summaries of search results, letting users listen to an overview before clicking into any site.

When enabled, some searches will show a “Generate Audio Overview” button. Once tapped, Google creates a brief audio clip voiced by AI, summarizing the key points from the top results. Users can control playback and click through to source links directly within the player.

Designed to help users quickly understand unfamiliar topics, Audio Overviews could also impact site traffic if users get what they need without clicking. While experimental, it’s a clear sign that AI and voice-first search are reshaping how content is consumed - and how marketers should think about discoverability.

​The Google AI Tool That Designs and Codes Your Website or App From a Prompt or a Sketch​

Turn prompts or sketches into production-ready interfaces—instantly

Google Stitch is a new experimental tool from Google Labs that helps turn ideas into fully designed user interfaces with minimal effort.

Using Gemini 2.5 Pro, it allows you to input a simple text prompt or upload a rough sketch, and it will generate a complete UI design - plus the front-end code to go with it.

Think of it as an AI-powered bridge between design and development. Whether you’re describing your app in plain English or uploading a whiteboard photo of a layout, Stitch creates interactive prototypes you can export into Figma or push straight into dev workflows.

​News. Without Motives. That’s 1440 ​

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Over 4 million readers rely on our 5-minute newsletter for a clear, fact-based view of the world. We sift through 100+ sources to bring you unbiased news on politics, global events, business, and culture. Free of charge and free of bias.

​Sign up for free here​

​Do You Have a Growth Plan for the Rest of 2025?​

Use our 4-part framework to map out high-impact marketing all year long

Wait, do you need a growth plan? No. You need a Growth Calendar.

Here is the Growth Calendar Framework we use at our company.

It includes 4 core things:

1/ Always on Growth Channels (Ads, SEO, Email, Partner Channels)

2/ Marketing Moments (PR, Launches, Collabs, Engineering as Marketing)

3/ Demand Capture (Peak season)

4/ Demand Generation ( Trough season)

Want the detailed breakdown?

​Check out the complete guide here​

​We 3X’d AOV With One Simple Offer Tweak​

​We acquired Neat, a sweat-proof apparel Shopify brand, in September 2023, and we’ve been documenting every win, fail, and lesson along the way here.​

This week, we stopped selling shirts and started selling outcomes. The result? $600+ orders, on autopilot.

If you want to raise your AOV, stop naming products like a catalog and start naming them like a solution.

At Neat, we’re not selling trendy shirts. We’re selling high-quality basics that hide sweat. But we realized something about our customer (a lot of men):

• 🤔 They don’t want to buy one shirt at a time.
• 🤔 They want to bulk buy once and be done for the season.

So we started bundling products around use cases:

• The Work-to-Play Kit
• The Date Night Pack
• The Intro Pack to Dryness (yes, that one’s real)

Not only did this align with how people actually wanted to shop—it 3X’d our average order value.

It’s why someone like this (screenshot above) dropped $600+ in one order.

Moral of the story: The right product positioning and name could unlock more sales.

Does the way you package and position your product reflect how your customer wants to buy?

​3 Hard Truths About Ads & What We Do That Actually Works​ - Join Us For a Free Event Next Week​

The Truth About Ads That Convert & What You Can Steal - Join Us for a Free Event Next Week​

You’ve launched ads with high hopes… and watched them tank. Low clicks. Fewer conversions. Zero traction.

Was it the creative? The offer? The targeting?

We’ve asked the same questions - and after testing across dozens of Shopify DTC brands, we’ve learned what actually works (and what definitely doesn’t).

This session is all signal, no fluff. We’ll share the hard truths behind why most ads fail - and break down the creative strategies that consistently convert.

Real examples. Honest insights. And ideas you can steal for your next launch.

• When - June 24, 10:00AM Pacific Time
• ​Sign up for free here​

​Finally, A Tool That Helps Your Brain Work With You - Not Against You​

The Truth About Ads That Convert (And What You Can Steal)

We know you’re always on the hunt for tools that genuinely improve your life - which is why we're excited to introduce you to Brain.fm's groundbreaking focus music.

​​Brain.fm’s patented audio technology was recently validated in a top neuroscience journal, showing how it actually changes your brainwaves to enhance concentration. They even offer a specialized ADHD mode, specifically engineered for brains that process attention differently.

​Brain.fm is a powerful companion for any serious writing or deep thinking work.

Here's why I recommend Brain.fm:

• Science-backed technology that creates measurable neural changes
• Specialized modes for different brain types, including ADHD
• Works within minutes of listening
• Focus modes for any task, including deep work, creativity, learning, and more
• Also supports Sleep, Meditation, and Relaxation​

For a limited time, our readers can get a full month of Brain.fm for free.

​Try Brain.fm Free for 30 Days →​

​One Product. $100M Brand. with Bear Handlon​

No outside funding. No celebrity co-signs. Just grit, discipline, and branding. Bear Handlon built Born Primitive from a single product into a 9-figure eCommerce brand.

Born Primitive started as a niche apparel side hustle - now it’s one of the fastest-growing DTC brands in the fitness space. In this episode, founder Bear Handlon shares how he scaled without a dime of VC money, built an operationally lean machine, and turned authenticity into his biggest marketing weapon.

If you’re building a brand in a competitive space, this is a blueprint in niche ownership and brand discipline.

Key Topics Covered:

• The mindset shift from side hustle to full-time founder
• Building a resilient supply chain as a bootstrapped brand
• Using rejection to sharpen focus and fuel growth
• Branding lessons from a founder-led businessThe role of military discipline in running a lean Shopify brand

Listen now wherever you get your podcasts

​Let’s Fix What’s Blocking Your Growth​

• My Agency - GrowthHit​
• AI Growth Strategies to Sell More On Shopify - GrowthSchool​
• The Sold-Out Shopify Playbook - Get the product​
• Podcast - The Shopify Growth Show​
• Proven AI Prompts for Your Shopify Success - Get the library​
• My Book: The Growth Marketer's Playbook​

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