What You'll Learn Today

In 5 minutes, you'll be learning about the following:

Google Veo 3 – AI Video Generation Just Went Next Level
Behind The Scenes of the GrowthHit AI Lab
From Shopify Store to Billion-Dollar Infrastructure - Shippo’s Real PMF Journey
Perfect Your Positioning, Boost Your Online Sales [PODCAST]
Create Scroll-Stopping Video Ads in Minutes - with AI [TOOL]

What did everyone enjoy last week?

The most clicked link was ... The Shopify Growth School

Cheers,

Jim Huffman, GrowthHit CEO
(Want a friend? Let's connect on Twitter or LinkedIn)

My Take of the Week
Behind The Scenes of the GrowthHit AI Lab

We’ve been quietly working on something game-changing - and now, we’re finally sharing it.

In this special session, I walk through the AI-powered tools and experiments we’ve been building to help Shopify brands grow faster, smarter, and more efficiently.

From automating CRO audits to generating ad creatives and competitive research - it’s all here.

👉 WATCH THE RECORDING NOW

Special Find: Team Pick

Smart Social Proof at Checkout

Pattern Beauty nails it with this subtle but powerful post–add-to-cart popup. After adding a product, shoppers immediately see how many people have recently viewed and recently purchased the item.

👉 Why it works:

This kind of dynamic social proof builds instant trust and urgency. It reassures users they’re making the right decision and helps nudge hesitant shoppers across the finish line - a smart tactic for reducing cart abandonment.

🧠 Borrow this idea: If you’re not using post-cart social proof, you’re missing an easy conversion win. Tools like Fomo, Nudgify, or custom Shopify scripts can help replicate this effect fast.

Shoutout to Morgan Davison, our Sr. Growth Marketer, for spotting this gem

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Curated Growth Tips of the Week
2 Growth Tips to Grow Your Shopify Biz

Featuring growth tips and insights sourced from other publications.

1/ Google Veo 3 – AI Video Generation Just Went Next Level

💡 What is Veo 3?

Google’s new Veo 3 model is a massive leap forward in AI video creation. It lets you turn simple text prompts or static images into full-blown, cinematic videos - complete with camera movement, sound effects, and even character dialogue. This isn’t slideshow animation. These are movie trailer–level visuals, built in minutes.

✍️ Why It Matters?

You no longer need a studio, a camera crew, or a five-figure budget to create high-production video content. With Veo 3, marketers can now:

Turn product images into scroll-stopping videos
Personalize ad creatives at scale
Build story-driven campaigns without ever picking up a camera

🎨 3 Mind-blowing Examples Worth Watching

Product Ad Demo

A sleek, studio-style product ad made entirely with AI.

“My Robot and Me” – AI Ad-Style Short Film by WSJ

This short film by Joanna Stern and the Wall Street Journal was made almost entirely with AI

“Old Sailor” Prompt Demo – Cinematic Storytelling + Native Audio

Created with just a single text prompt, this example highlights Veo 3’s ability to combine rich visuals with native audio, ambient sound, and voice dialogue.

🛍️ How Shopify Brands Can Use Veo 3 Right Now

If you’re running a Shopify store, here are 4 practical ways to start experimenting with Google Veo 3 today - no film crew or fancy assets needed:

1/ Turn product photos into motion ads

Use flat-lay or lifestyle images to create short, scroll-stopping product videos for Meta or TikTok. Add movement, text overlays, or UGC-style voiceovers generated with AI.

2/ Create “Founder Story” videos without filming

Use a script + headshot or brand imagery to produce brand intro videos for your homepage or About page. Great for building trust and giving your brand a face.

3/ Make high-converting landing page video loops

Add subtle movement or storytelling loops to landing pages to boost time-on-site and reduce bounce. No need for expensive motion graphics or animation.

4/ Build video variants for different audiences

Launch product videos with slightly different scripts or tones tailored to different customer segments or ad campaigns — all without redoing production.

🤝 How Our Team Is Using It

We’re already putting Veo 3 to work for our Shopify clients. In some cases, we’re turning simple product photos into UGC-style video ads. In others, we’re helping founders tell their story - without needing to shoot a single clip. It’s letting us create polished, on-brand videos in hours, not weeks.

We’re just getting started, but the early results are promising. We’ll be sharing real examples soon as part of our AI Lab rollout.

2/From Shopify Store to Billion-Dollar Infrastructure - Shippo’s Real PMF Journey

How two outsiders accidentally built the go-to shipping platform for 100,000+ brands

Before Shippo became a $1B shipping software company powering brands like Shopify, Wix, and Etsy, it was just a scrappy handbag store run by two European MBA students who wanted to stay in San Francisco.

Frustrated by how painful it was to ship orders, founders Laura Behrens Wu and Simon Kreuz realized the bigger opportunity wasn’t in handbags - it was in fixing shipping.

What started as an internal tool turned into the first multi-carrier shipping platform for SMBs, now used by over 100,000 brands.

🧠 What You Can Learn From Shippo’s Journey

1/ Industry outsider ≠ disadvantage

Laura and Simon had zero logistics background — and that was their edge. They questioned assumptions, built like merchants, and connected authentically with early users. Their first sales came from being transparent on support calls and winning trust, not slick sales decks.

2/ Product Market Fit (PMF) isn’t a one-time event - it’s a moving target

Shippo didn’t find product-market fit once. They found it three times - and are chasing a fourth:

✅ PMF #1: Shopify web app for SMB brands

✅ PMF #2: Shipping API for mid-market teams

✅ PMF #3: White-labeled infrastructure for marketplaces (e.g., Depop, Etsy)

🔁 PMF #4 (in motion): API for enterprise platforms

💬 Why this matters for Shopify founders

If you’re early, Shippo is proof that your struggles might point to the real opportunity.

If you’re scaling, it’s a blueprint for evolving your product, going upmarket, and staying focused while growing fast.

“We didn’t have founder-market fit — but we knew how to talk to other small business owners because we were one.”

– Laura Behrens Wu, CEO of Shippo

🔗 Read the full story on First Round →

TOOL OF THE WEEK:
Create Scroll-Stopping Video Ads in Minutes - with AI

Running paid ads and tired of waiting on designers, editors, or influencers to produce UGC-style content?

Creatify.ai is a powerful AI video generator built for marketers. Just input your product page URL or a few details, and the tool generates ad-ready videos using realistic AI voiceovers, dynamic product shots, and TikTok-style editing - instantly

Why We Like It:

Perfect for Shopify brands scaling Meta or TikTok ads
Auto-generates UGC-style videos that feel native to social
Great for creative testing across multiple hooks and formats
Fast turnaround for teams that move fast

CHECK OUT THE TOOL

PODCAST: IF I WAS STARTING TODAY

Perfect Your Positioning, Boost Your Online Sales

Your traffic isn’t the problem. Your ads aren’t broken. Your positioning is off. And that’s why you’re stuck.

In this solo episode, Jim Huffman shares a live coaching session that breaks down how to actually fix brand positioning — using case studies from Neat Apparel, GrowthHit, and breakout brands like Rocket Money, Warby Parker, and Figma. You’ll learn how better positioning unlocks conversion rate gains, improves messaging, and becomes the foundation for scalable growth.

This is the episode for Shopify founders ready to get serious about messaging, differentiation, and the real reasons customers buy.

Key Topics Covered: