I'm Jim,

I’m a proud husband, a dad to two girls, and a multi-company founder.

After 15 years of building and breaking things, I’ve learned one truth:

Big wins don’t come from working harder. They come from better leverage.

Every Thursday, I’ll share a quick hit or two to help you scale smarter, not sweatier and finally build a business that prints cash and buys back your time.

Jim Huffman, GrowthHit & Neat Apparel CEO
​(Want a friend? Let's connect on Youtube, Twitter or LinkedIn)

​I Studied 100 Ecom Brands, This is How to Scale to 8 Figures​

After studying and working with over 100 e-commerce brands, I've learned that scaling to 8 figures isn't about the ads, the influencers, or the Shopify theme you pick.

Instead, the brands that win simply know how to find the one or two things that actually move the needle. The kind of changes that can 2x or 3x your business without spending more on ads or working harder.

Most 7-figure brands are stuck because they're focused on the wrong levers.

They're tweaking ad creatives when their business model doesn't support profitable scaling. They're launching new products when they haven't figured out retention. They're pouring money into acquisition when their site doesn't even convert.

Meanwhile, the brands we've scaled to 8 figures all follow the same playbook.

They nail the fundamentals in the right order, build systems that compound, and focus obsessively on what actually drives growth.

So I just recorded a video breaking down this exact framework, step by step.

In this video, I reveal:

1. How to nail your product
2. The business model math you need before you can scale profitably
3. How to build a traffic engine that compounds
4. The retention system that turns one-time buyers into repeat customers

👉 Watch it here → Youtube link​

​How We 10×’d Google Ads Spend Profitably (From $50/day to $500/day)​

When we acquired Neat™ at the end of 2023, we had no idea how much we’d learn. In 12 months, we’ve grown it from $9K/ mo to $114K/ mo - all while building in public and sharing the highs, lows, and lessons with you in real time.

This week at Neat ....

We're completely changing our Google Ads strategy for 2026.

Here's what we learned scaling Neat from $50/day to $500/day:

What's dead:

• Keyword-level bidding obsession
• Fighting the algorithm
• Optimizing for ROAS alone
• Ignoring creative

What's working:

• Performance Max (yes, really—stop fighting it)
• Measuring contribution margin vs. CAC payback
• Video variations (3-5 minimum)
• Shopping feed optimization (titles & images matter more than ever)
• Landing page tests

The shift that changed everything:

We stopped asking "What's our ROAS?" and started asking "Can we afford to scale?"

Google Ads in 2026 rewards creative, strong product feeds, and unit economics over tactics.

The algorithm is smarter than you. Feed it optimized shopping data, send traffic to the right pages, and know your real margins.

What's working for you right now?

​Claude’s New Feature Might Be the Most Useful Marketing AI Yet​

Most AI tools are built for brainstorming. Claude Co-work is built for execution.

This new feature from Claude lets marketers upload real files - CSVs, ad data, customer reviews and then actually processes them. Not just “Here’s what you should do,” but “Here’s the cleaned spreadsheet, the insights, and the polished report you can share with your team.”

At GrowthHit, we’ve started testing it across real projects. Craig, our Head of AI, ran a full Meta Ads audit using Cowork. It pulled six weeks of data, flagged the top performer, and posted weekly insights in Slack - all while he was out shopping with his wife.

Another test? It shortlisted UGC creators by analyzing past reviews and matching them with candidate portfolios (check it out here). No Zapier. No VAs. Just AI doing research in the background.

There’s still friction. The outputs sometimes need refining. But the shift is happening: tools like Cowork are starting to take marketing tasks off your plate entirely - not just guide them.

And that’s the deeper takeaway.

We’re moving from AI as a notetaker or assistant to AI as a teammate - one that drafts your brief, builds your spreadsheet, and does your first-pass analysis before you even sit down.

That doesn’t make marketers less valuable. It frees them up to actually do the thinking - the stuff that doesn’t live in templates.

Most marketing hours go toward execution. What if those became strategy hours instead?

It’s early, but the implications are real. If Cowork keeps improving, “checking in on the AI” might quietly become part of how every marketer starts their workday.

​Let’s Fix What’s Blocking Your Growth​

• My Agency - GrowthHit​
• Youtube - The Jim Huffman Growth​
• AI Growth Strategies to Sell More On Shopify - GrowthSchool​
• The Sold-Out Shopify Playbook - Get the product​
• Proven AI Prompts for Your Shopify Success - Get the library​
• My Book: The Growth Marketer's Playbook​

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