I'm Jim,

I’m a proud husband, a dad to two girls, and a multi-company founder.

After 15 years of building and breaking things, I’ve learned one truth:

Big wins don’t come from working harder. They come from better leverage.

Every Thursday, I’ll share a quick hit or two to help you scale smarter, not sweatier and finally build a business that prints cash and buys back your time.

Jim Huffman, GrowthHit & Neat Apparel CEO
​(Want a friend? Let's connect on Youtube, Twitter or LinkedIn)

​How to Rank #1 on Google & ChatGPT (For Ecommerce)​

Here's something most ecommerce brands don't realize yet:

Google is no longer the only search bar that matters.

People are typing things like "What's the best sweat-proof shirt for work?" directly into ChatGPT and buying whatever it recommends.

If your brand isn't showing up in those responses, you're losing sales to competitors who figured this out first.

We've been testing this firsthand with Neat Apparel, which we scaled from $9k/month to over $114k/month, as well as with the dozens of 7 and 8-figure ecommerce brands we work with.

And what we're seeing is clear: the brands winning right now are the ones building authority on both platforms simultaneously.

The window to get ahead of this is roughly 6 to 12 months. After that, everyone will catch up.

So I just recorded a video breaking down the exact framework we're using — covering everything from technical SEO fixes most brands are ignoring, to the content strategy that gets you ranked on Google AND cited by ChatGPT.

In this video, I cover:

1. Why you now need to rank in two places
2. The technical fixes most ecommerce brands are completely ignoring (faceted nav, schema, site speed)
3. The content strategy that works for Google AND gets you cited by AI
4. How to track whether ChatGPT is actually sending you traffic right now

👉 Watch it here → YouTube link​

​Our Customers Told Us Something We Didn't Expect​

When we acquired Neat™ at the end of 2023, we had no idea how much we’d learn. In 12 months, we’ve grown it from $9K/ mo to $114K/ mo - all while building in public and sharing the highs, lows, and lessons with you in real time.

This week at Neat ....

Same feedback. Over and over:

"This is my travel shirt."

"Packed it Monday. Still looked good Friday."

"3 of these and I don't check a bag."

We heard it enough times that we stopped being stubborn.

Insert The Travel Pack: 3 shirts. $127.47.

Now we're testing this non-obvious use case as ad creative.

Let's see how this performs as our flagship offer this spring.

​We Just Cut Email Production From 2 Days to 4 Hours​

We just cut email production from 2 days to 4 hours.

Same team. Same brand. Same quality bar. Just a completely different system.

Here’s what changed.

The Old Way (aka Handoff Hell):

• Strategist writes the brief
• Copywriter drafts (with questions)
• Designer builds
• Back-and-forth edits
• Finally uploads into Klaviyo
• QA
• Schedule

Two days. Minimum. And that’s if no one’s kid gets sick or Figma crashes.

The New Way:

We connected Claude directly to Klaviyo.

Now one Claude skill handles:

• Strategy
• Copy
• Layout direction
• Build inside Klaviyo
• Deployment

All in one session.

No copy-paste. No “v7_final_revised_ACTUALfinal.” No broken formatting during upload.

This is what happens when AI stops being a writing assistant and becomes a production system.

This Is Just V1. The St. Patrick’s Day campaign for Neat (see above 👆) is Version 1.

It’s good. But now we can:

• Spin up variations fast
• Test subject lines instantly
• Adjust modules based on performance
• Deploy in hours, not days

Iteration speed is the advantage. And speed compounds.

It Gets Better… We’re not just using the Klaviyo connector for sending emails.

We’re now using Claude + Klaviyo for:

• Pulling reports
• Campaign analysis
• Revenue attribution
• Benchmark comparisons
• Segment deep dives
• Hypothesis generation

All inside one co-work session. No CSV exports. No screenshotting dashboards. No “let me analyze this and get back to you.”

We’re pushing to operate in the top 0.04% of advanced AI users.

The gap between: “Trying Claude” and Systemizing Claude…is massive.

Most people prompt. We build workflows.

If you’re running a brand and still treating AI like a copy intern, you’re missing the real leverage. The edge isn’t better prompts. It’s now better systems.

​I'm Launching Something No Agency Would Do​

It's live. Introducing: The 30-Day Shopify Scalability Test

Here's how it works:

🗓️ Month 1: We run your Facebook and Instagram ads for free.

• You spend $100/day on ads (paid to Meta, not us)
• We handle everything: strategy, setup, creative optimization, management
• Zero agency fees

⏱️ After 30 Days: You get our Scalable Assessment.

• Traffic: Can Facebook/Instagram deliver quality, high-intent traffic?
• Conversion: Is your site converting efficiently?
• Positioning: Does your offer resonate?
• Money Model: Do the economics support profitable growth?

Then You Decide:

• Continue with GrowthHit (standard pricing)
• Implement fixes and revisit later
• Walk away

No contracts. No retainers upfront. Just proof.

The Catch: We're only doing this for 10 brands.

📌 Who This Is For:

✅ Shopify/DTC brand doing $20k–$500k/month

✅ Willing to spend $100/day on ads

✅ You’re not confident in your ad strategy (or agency)

✅ Have existing creative assets

✅ Ready for honest feedback (even if it stings)

📌 Who This Isn't For:

❌ Brands launching from zero (we need proven demand)

❌ Companies not ready to spend on ads

❌ Anyone looking for a magic bullet

Qualified? Apply here:

​What’s Blocking Your Growth?

P.S. Whenever you’re ready, here are 3 ways we can help you get more attention, engagement, and conversion so that you can grow your business:

1/ Free Conversion Audit: How many sales are you losing every day?

Most sites have a leak - and it’s not small. We’ll do a free Conversion Rate Optimization audit to show you exactly where potential customers are dropping off and how much money you’re leaving on the table. (Spoiler: It’s more than you think.)

👉 Analyze your site right here.

2/ Ready to Scale? Let’s find out - with $0 in ad spend

We’re picking 5 companies to run Meta ads for free for 30 days. No catch. We want to test if your offer is built to scale profitably.

👉 Think you’ve got the product? Reply with “Scale me” and tell us about your company.

3/ What’s blocking your growth? Let’s figure it out together

Book a free strategy call with Emma from our team. We’ll dig into what’s slowing you down and do a Growth Assessment to see if we’re the right fit to help.

👉 Schedule your call: LINK HERE

More content for you below:

• Youtube - The Jim Huffman Growth​
• The Sold-Out Shopify Playbook - Get the product​
• Proven AI Prompts for Your Shopify Success - Get the library​

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