What You'll Learn Today

In 5 minutes, you'll be learning about the following:

3 AI Tools Every Shopify Brand Should Know
Meet SEO’s New Era: Search Everywhere Optimization
How to Scale An Idea to 8 Figures [Watch the Recording]
Wait, Did AI Just Put My Agency Out of Business [PODCAST]
Data-Driven UX Optimizations [TOOL]

What did everyone enjoy last week?

The most clicked link was ... How We Use Custom GPTs for Our Brand – Neat

Cheers,

Jim Huffman, GrowthHit CEO
(Want a friend? Let's connect on Twitter or LinkedIn)

My Take of the Week
Why Most Website Optimization Efforts Fail (And How to Fix It)

Many teams struggle to improve conversion rates because they skip a critical step:

➡️ Turning visitor insights into high-impact, revenue-driving ideas.

Instead, they copy competitors, rely on gut instincts, or make assumptions—leading to wasted time, missed opportunities, and unrealized revenue.

💡 In this webinar with Convert, I break down exactly how my team at GrowthHit tackles this challenge.

🎥 Watch the full session here → YouTube Video

What you’ll learn:

✅ How to pinpoint why visitors aren’t converting.

✅ How to prioritize insights that actually move the needle.

✅ Our framework for designing tests that drive sales, not just clicks.

✅ How to consistently generate data-backed test ideas.

Whether you’re running A/B tests, optimizing landing pages, or trying to increase conversions, this session is packed with real case studies and actionable takeaways you can apply immediately.

Watch The Full Session

Special Find: Team Pick

How Remedy Skin Nails UX & Conversion

Remedy Skin is proof that good design isn’t about trends—it’s about execution.

While homepage carousels often get dismissed as ineffective, Remedy Skin makes them work by combining:

✅ High-impact visuals that feel intentional, not filler.

✅ Sharp, conversion-focused copy that speaks directly to the customer.

✅ A CTA that actually drives action, rather than blending into the background.

But the real standout? Their product detail page

Take a look at their Healthy Aging product page and you’ll see:

📌 Crystal-clear product benefits—concise, structured, and easy to digest.

📌 A smart “Concerns & Benefits” section that directly connects the product to customer pain points.

📌 A frictionless layout that guides users toward conversion without distractions.

💡 Takeaway for Shopify brands:

Remedy Skin proves that great UX doesn’t need to be flashy—it just needs to be intentional. Thoughtfully designed pages like these make the buying process effortless.dySkin.com

Credit to Morgan Davison, our Senior CRO Manager, for finding this gem!

GrowthHit Class: EVENT

🎥 Missed the Session? Watch the Recording Now!

If you couldn’t make it live, no worries—we’ve got you covered.

In this power-packed session, I break down the exact 23-step process we use at GrowthHit to help founders scale smarter and faster.

💡 What You’ll Learn:

✅ How to identify high-impact growth opportunities that move the needle

✅ The scalable systems that drive long-term success

✅ The biggest pitfalls that prevent businesses from reaching 8-figures

This isn’t just another webinar—it’s a roadmap packed with real, actionable insights that we’ve used to help brands hit massive growth milestones.

Watch the Full Recording Here

Curated Growth Tips of the Week
2 Growth Tips to Grow Your Biz

Featuring growth tips and insights sourced from other publications.

1/ 3 AI Tools Every Shopify Brand Should Know

AI is no longer a nice-to-have—it’s a competitive edge.

The right AI tools can automate time-consuming tasks, improve marketing efficiency, and enhance customer experience without adding headcount.

We dug into Instant.so’s blog on AI Shopify tools and picked three that actually make a difference for scaling brands.

Here’s how they work and why they matter.

1️⃣ Yodel – AI-Powered Product Descriptions That Convert

Why It Matters:

Writing unique, SEO-optimized product descriptions at scale is painful. Many Shopify brands either:

❌ Copy-paste manufacturer descriptions (bad for SEO)

❌ Write everything manually (too slow)

❌ Use generic AI that doesn’t understand ecommerce

How Yodel Helps:

✅ Bulk-generate high-converting product descriptions in minutes

✅ Optimized for SEO to help you rank higher in Google

✅ Brand voice consistency so every product listing feels aligned

💡 For brands with large inventories, Yodel eliminates a huge bottleneck—allowing you to launch new products faster while improving discoverability.

🔗 Check it out → Yodel AI

2️⃣ OnModel – The Game-Changer for Fashion Brands

Why It Matters:

Most clothing stores rely on the same model images for every product. But customers want to see:

👗 How an item looks on different body types

🌎 A more diverse representation of real people

🔄 Variations without needing expensive reshoots

How OnModel Helps:

✅ Uses AI to swap models seamlessly (one product, multiple body types)

✅ Creates photorealistic images that look real, not AI-generated

✅ Saves time & money by reducing photoshoot costs

💡 For Shopify brands in fashion, this tool can significantly improve conversions by helping customers visualize themselves in the product.

🔗 Check it out → OnModel AI

3️⃣ Signifyd – AI-Driven Fraud Protection for Shopify Brands

Why It Matters:

Fraudulent transactions and chargebacks are major profit killers for ecommerce brands. Manually reviewing transactions is time-consuming, and most fraud-prevention tools err on the side of decline—leading to lost revenue.

How Signifyd Helps:

✅ AI analyzes transactions in real-time to detect fraud before it happens

✅ Reduces false declines (so legitimate customers don’t get blocked)

✅ Automates chargeback protection, saving your team hours of manual work

💡 For Shopify brands processing high volumes of orders, Signifyd helps maximize revenue while minimizing risk—without slowing down transactions.

🔗 Check it out → Signifyd AI

Source: Useful Shopify AI Tools for Shopify store owners to scale

2/ Meet SEO’s New Era: Search Everywhere Optimization

SEO has changed. Google is still important, but it’s no longer the only place customers search.

AI tools like ChatGPT, Perplexity, and Meta AI, along with social platforms, are now key discovery channels.

If your brand isn’t optimizing for these, you’re losing visibility.

Why This Matters:
🔍 Search behavior is shifting.

1 in 10 U.S. users start searches with AI tools.
Google’s organic traffic is declining as AI-generated answers take over.
Meta AI, Microsoft Copilot, and Perplexity are reshaping how people find information.

🚀 For brands, this means:

Ranking on Google alone won’t cut it—your brand needs to be optimized across multiple search experiences.
Consumers are discovering products and brands through AI-generated results, not just search engines.
If you’re not visible where people are searching, you’re losing potential customers to competitors who are.

How to Adapt & Win in This New Landscape:

✅ Think beyond Google. Optimize for AI-driven search engines, social platforms, and third-party review sites.

✅ Leverage structured data & schema markup to improve visibility across different search experiences.

✅ Create content designed for AI-generated responses—use conversational queries and ensure your brand gets cited.

✅ Track brand mentions and citations, not just keyword rankings. Success is about visibility across multiple platforms.

💡 SEO isn’t dead—it’s just evolving. The brands that embrace this shift now will own the next wave of organic discovery.

Don’t just chase rankings - chase relevance wherever your customers are searching.

Source - Meet SEO’s New Era: Search Everywhere Optimization

TOOL OF THE WEEK:
GoodUI – Data-Driven UX Optimizations

Making UX changes based on gut feelings?

That’s a gamble. GoodUI helps you make smarter, high-converting design decisions backed by real-world A/B test data.

Why It Matters:

🔹 UI tweaks directly impact conversions. A minor CTA or layout change can mean thousands in lost or gained revenue.

🔹 Avoid common UX mistakes. Instead of guessing, leverage proven patterns that have worked across industries.

🔹 Learn from the best. Get access to A/B test insights from Amazon, Netflix, Airbnb, Etsy, Google, and more.

💡 Great UX isn’t about being trendy—it’s about being effective. Use GoodUI to optimize smarter and scale faster.

CHECK OUT THE TOOL

PODCAST: IF I WAS STARTING TODAY

Wait, Did AI Just Put My Agency Out of Business . . .

In this episode, Yonathan and Jim discuss the urgency of adopting AI in their agency to stay competitive in a rapidly evolving market, and discuss the essential tools businesses need to succeed in the future.

TOPICS DISCUSSED IN TODAY’S EPISODE