What You'll Learn Today

In 5 minutes, you'll be learning about the following:

The AI Hack We’re Using for Meta Ads: UGC, Copy & Creative at Scale [EVENT]
Google Ads is Changing—Insights from Google’s VP of Ads & Commerce
Ad Inspiration: 4 Standout Creative Ad Copies You Need to See
23 Steps to Scale Your Shopify Store to 7-8 Figures [PODCAST]
AI-Powered Conversational Commerce for eCommerce [TOOL]

What did everyone enjoy last week?

The most clicked link was ... How Remedy Skin Nails UX & Conversion

Cheers,

Jim Huffman, GrowthHit CEO
(Want a friend? Let's connect on Twitter or LinkedIn)

My Take of the Week
🎥 [Replay] How to Scale an Idea to 8-Figures (23 Step Process)

We missed having you at our recent workshop, "How to Scale an Idea to 8-Figures."

It was a transformative session where I broke down the essential steps to scaling your business to massive success.

Though you couldn’t make it, I’ve got great news! You can still catch all the insights:

🎥 Watch the full session here → PLAY VIDEO

Now, you can catch the replay and learn:

✅ Insider strategies for crafting high-converting ad creative
✅ Audience targeting tactics that actually work
✅ Scaling techniques to maximize every ad dollar

No more guessing—just proven frameworks to help you build, test, and optimize ads that convert.

🎬 Watch the full recording below.

Watch The Full Session

Special Find: Team Pick

Headspace's Beautifully Curated Design

We’re obsessed with Headspace’s website—a masterclass in curated design that balances vibrant colors without feeling overwhelming.

Why It Works:

✅ Intentional Design: Every element feels purposeful, creating a seamless experience.

✅ Bold Yet Balanced Colors: A striking color palette that enhances, rather than distracts.

✅ Smooth User Flow: Clear, engaging pathways that make navigation effortless.

💡 Takeaway: Great design isn’t just about looking good—it’s about making users feel at ease while guiding them toward action.

Credit to Our Creative Director, Angela Brugioni, for finding this gem!

GrowthHit Class: EVENT

The AI Hack We’re Using for Meta Ads: UGC, Copy & Creative at Scale

AI is changing the game for Shopify brands running Meta, TikTok, and YouTube ads. In this free live event, we’ll break down how we use CustomGPTs to automate and scale ad creation—without sacrificing creativity.

📌 What You’ll Learn:

✅ UGC Video Scripts for Meta, TikTok Ads & YouTube Shorts—generated in minutes.

✅ Ad Copywriting for Single Image & Carousel Ads—AI that writes like a pro.

✅ Ad Stills & Creative Briefs—how we use AI to guide designers & creators.

This is the exact AI-powered workflow we’re using right now to scale Shopify ads faster and more efficiently.

👉 Want in? Join us live and get a behind-the-scenes look at how AI can transform your ad strategy!

Watch the Full Recording Here

In Partnership with Nearshore

Nearshore is an AI-powered marketplace connecting ecommerce brands with factories across the USA, Latin America, and Europe.

Their network of 2,000+ factories and suppliers spans a range of product categories, including clothing, wearables, beauty, furniture, and more.

Brands can:

Submit RFQs for competitive marketplace bidding
Use AI-powered translation to communicate seamlessly with factories worldwide
Opt into Nearshore Introductions for personalized factory matches

By nearshoring, brands gain a competitive advantage—shortening lead times, reducing tariff burdens, streamlining logistics, and protecting their supply chains from risk and instability.

Create A Free Early Access Account Today

Curated Growth Tips of the Week
2 Growth Tips to Grow Your Biz

Featuring growth tips and insights sourced from other publications.

1/ Google Ads is Changing—Insights from Google’s VP of Ads & Commerce

Google’s entire ad ecosystem is evolving—and this time, it’s a fundamental shift.

Vidhya Srinivasan, Google’s VP and GM of Ads and Commerce, just outlined Google’s biggest ad priorities for 2025, and AI, automation, and immersive ad experiences are at the center of it all.

If you’re still relying on manual campaign optimizations and traditional keyword targeting, it’s time to rethink your strategy.

Here’s what’s changing and what you should do to stay ahead:

✅ AI-Powered Ad Personalization & Shopping

Google is leaning heavily into AI-driven recommendations to personalize shopping ads and product discovery.

Expect AI-generated visuals, ad copy, and automated ad variations tailored to user intent rather than just keywords.
Shopping ads will feature immersive 3D product spins, AI-powered recommendations, and new placements that integrate directly into search results.

✅ YouTube is Becoming a Shopping Powerhouse

As younger audiences trust creators over brands, YouTube is becoming a major ad destination.

Google is making video ads more interactive and seamlessly blended into content, keeping users engaged without disrupting their experience.
This means shoppable video ads and creator partnerships will be essential for eCommerce brands looking to drive conversions.

✅ Search is Moving Beyond Keywords

Traditional keyword-based ad targeting is losing its dominance. Instead, Google’s new AI-powered search experiences—like AI Overviews and Circle to Search—are reshaping how users engage with ads.

This shift means intent-based placements and AI-driven audience targeting will play a much bigger role.
Advertisers who rely only on bidding for keywords will struggle to reach their audiences effectively.

📈 How to Stay Competitive

1/ Start Using AI-Optimized Creative Now

Google’s AI tools can automatically generate multiple ad variations to improve performance, but they still need high-quality inputs.

✅ Feed the AI strong branding & messaging—don’t let it dilute your value proposition.

✅ Test AI-powered creative tools to generate and optimize ad variations efficiently.

✅ Use dynamic creative testing to refine AI-generated visuals, headlines, and CTAs.

2/ Optimize for AI-Powered Shopping & YouTube Ads

With Google prioritizing immersive shopping experiences, brands must optimize their product feeds and video strategies.

✅ Ensure product feeds include high-resolution images, detailed descriptions, and accurate inventory data to perform well in AI-driven placements.

✅ Invest in shoppable video ads and YouTube creator partnerships—video commerce is becoming a dominant sales channel.

✅ Experiment with Google’s new interactive ad formats to drive higher engagement.

3/ Prepare for a Post-Keyword Advertising Landscape

As search behavior shifts, relying only on keywords won’t be enough. Brands must embrace AI-powered audience targeting.

✅ Leverage first-party data and Performance Max campaigns to let Google’s AI find your best audience.

✅ Use Google’s audience insights to understand where intent-driven users are engaging with ads.

✅ Test different ad placements across search, shopping, and video to optimize for performance in an intent-driven world.

Source: Google’s VP of Ads and Commerce Outlines 2025 Priorities

2/ Ad Inspiration: 4 Standout Creative Ad Copies You Need to See

Great ad copy isn’t just about selling—it’s about evoking emotion, sparking curiosity, and making an unforgettable impact. Some ads have mastered this so well that they’ve become legendary in the world of marketing.

This week, we’re spotlighting four of the most brilliantly crafted ad copies of all time, featuring breakdowns from Ad Professor. These ads are masterclasses in persuasion, creativity, and conversion—packed with lessons you can apply to your own brand.

🔽 Here are the four standout examples! 🔽

1/ Wall Street Journal

Principle:

Trim The Fat 4 words. Pure gold.

"If I had more time, I would have written a shorter letter"

2/ New Balance

Principle:

The Unexpected Connection

3/ Fiverr

Principle:

The Handbrake Turn Use the headline to capture their attention... And the small print to take a handbrake turn.

4/ Toyota

Principle:

The Original If you can't advertise the latest sexy technology -- call yourself the original version.

Source - The most creative ad copy of all time

TOOL OF THE WEEK:
AI-Powered Conversational Commerce for eCommerce

Bik AI supercharges eCommerce marketing by integrating AI into popups, Instagram, WhatsApp, helpdesk, and campaigns. It streamlines engagement, boosts conversions, and enhances customer support—all while lowering acquisition costs.

Why It Stands Out:

✅ 5x More Effective Than Traditional CRMs – AI-driven targeting for higher ROI.

✅ Conversational Commerce That Gets Smarter Over Time – Leverage owned data for better engagement.

✅ Personalized AI Drip Campaigns – Automate marketing with hyper-targeted messaging.

✅ Seamless Shopify & Social Integration – Drive conversions across Instagram, WhatsApp, and more.

CHECK OUT THE TOOL

PODCAST: IF I WAS STARTING TODAY

23 Steps to Scale Your Shopify Store to 7-8 Figures

In this episode, we explore the essential steps to take an idea and grow it to a seven or eight-figure brand, particularly focusing on Shopify and direct-to-consumer markets. Key points include optimizing product offerings, building a strong business model, creating a unique category, investing in conversion rate optimization, leveraging paid and organic traffic, and more. This comprehensive guide is based on years of experience and is packed with actionable insights aimed at helping you build and scale your Shopify store effectively.

TOPICS DISCUSSED IN TODAY’S EPISODE