What You'll Learn Today

In 5 minutes, you'll be learning about the following:

GrowthHit’s AI-Powered Shortcut for Competitor Ad Research
How Fenty Hair Achieved 4.9B Impressions and Boosted Sales Across the Board
Launching a Brand From Idea to Product with Liz Long [PODCAST]
A Masterclass in Mission-Driven Product Design
Your AI Spokesperson, Ready to Work [TOOL]

What did everyone enjoy last week?

The most clicked link was ... How One Button Change Made Amazon $300M

Cheers,

Jim Huffman, GrowthHit CEO
(Want a friend? Let's connect on Twitter or LinkedIn)

My Take of the Week
Growth Isn’t Magic - It’s Systems, Math & Brutal Honesty

I recently sat down with the team at Convert to talk about everything from my jump out of investment banking to why being a girl dad has been the best leadership training I’ve ever had.

One thing I really wanted to hit on: the BS problem in growth marketing. Too many people are selling silver bullets. Not enough are doing the hard, boring, compounding work. Growth isn’t magic - it’s systems, math, and iteration.

In the interview, I also share:

The one thing I’d change about our industry
Why I left finance to help a scrappy startup grow
What parenting teaches me about testing and leadership
How curiosity (and a little “vuja de”) drives how I work

📖 Want to read the full thing? Here’s the interview

Let me know what you think—I’d love to hear your take

Special Find: Team Pick

A Masterclass in Mission-Driven Product Design

Rorra turns a countertop water filter into a full-blown narrative. Their site walks you through the crisis (contaminated tap water), the problem (aging infrastructure), and the solution (a science-backed, beautifully designed product).

What stood out:

Problem-first storytelling that builds urgency before introducing the product
Premium design with clean visuals, 3D renders, and smooth scroll effects
Video in context to show how the product fits into everyday life
Science + emotion to create both credibility and trust

🧠 Why it works:

Rorra makes a utility product feel essential and aspirational - proof that great design and narrative can elevate even the most practical DTC offers.

Shoutout to Morgan Davison, our Sr. CRO Manager, for spotting this gem

In Partnership with 1440

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Curated Growth Tips of the Week
2 Growth Tips to Grow Your Shopify Biz

Featuring growth tips and insights sourced from other publications.

1/ GrowthHit’s AI-Powered Shortcut for Competitor Ad Research

We’ve all been there - digging through Meta’s Ad Library to see what the competition is running. It works, but it’s clunky. So our Chief AI Officer, Craig Swanson, built a fix:

Introducing AdLibraryFinder.com - a free tool to uncover your competitors’ ad strategies without the headache.

Here’s how it works:

Enter your brand (or a competitor’s)
It finds up to 10+ similar brands
Instantly view their Meta Ad Library pages in one visual grid
Click, browse, and save for future reference

Try It Here

No logins, no guesswork, just clean access to the creative insights that actually matter.

💡 Bonus: You can save your competitor grid and revisit it anytime-no passwords, just a magic link.

This is one of several tools we’ve been prototyping at GrowthHit. And we’re just getting started.

🎉 Coming soon: The GrowthHit AI Lab - our new hub for sharing the AI-powered tools we’re building, testing, and launching. We’re also planning an event to go behind the scenes.

Stay tuned - more details dropping soon.

2/ How Fenty Hair Achieved 4.9B Impressions and Boosted Sales Across the Board

Category expansions are risky. Even the strongest brands can struggle when entering new verticals - but Fenty pulled off their Fenty Hair launch with precision.

Here’s how they did it—and how you can borrow some of the same moves.

🗒️ The Setup:

Rihanna’s Fenty empire had already conquered beauty, lingerie, and skincare. In 2024, she launched Fenty Hair—after 5 years of development. Why the long wait? The team wanted to create a truly universal haircare line that worked for all hair types. Once the formula was right, the focus shifted to building a campaign that matched the ambition.

✍️ The Execution:

Fenty created an immersive brand world called “Mane Street” to anchor the entire launch. It included:

High-production events in LA and London featuring stylists, red carpet interviews, Rihanna’s hairstyle history wall, and branded cocktails
Salon pop-ups in NY and LA with personalized influencer appointments
A Selfridges takeover (first-ever for a hair brand), plus regional activations in Birmingham and Manchester

All of these moments were carefully designed for maximum social media amplification—with influencers, stylists, and press sharing from every angle.

📈 The Results:

395M organic social impressions
4.9B earned media impressions
“Explosive” Day 1 sales
Sister brands saw up to 2x lift in sales during launch month
#1 most talked-about hair brand on Instagram during launch month

🧠 Takeaways for Shopify Brands:

Fenty built every activation with Instagram in mind. Think backwards from your best channel and make sure every asset fuels it.
Took longer to launch? Own it. Use that timeline to show intention, care, and differentiation.
Fenty Hair was new - but the inclusivity message was familiar. If you’re expanding, keep your brand DNA front and center.