What You'll Learn Today

In 5 minutes, you'll be learning about the following:

1. 🚨​ Time Sensitive Offer: The Sold-Out Shopify Playbook​ 🚨
2. 3 Trending Niches Shopify Brands Should Be Watching Closely in 2025
3. AI in Action: 3 Inspiring Marketing Wins That Shopify Brands Can Learn From​
4. Watch the AI Replay + 20% Off Toolkit
5. Customer Data That Drives Revenue [TOOL]

What did everyone enjoy last week?

The most clicked link was ... Neat's (Our Shopify Brand) AI Intern​

Cheers,

Jim Huffman, GrowthHit CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

My Take of the Week​
​🚨 Time Sensitive Offer: The Sold-Out Shopify Playbook 🚨

Only a few days left to claim your playbook at the introductory price of $39 - after that, it jumps to $150!

Transform your Shopify store from stagnant to stellar with our AI-powered system that has already multiplied sales by 5X.

We’re not just talking about theory; we’ve practically turned a warehouse of unsold inventory into a high-demand Shopify success.

What you’ll gain:

✅ The exact framework we used to go from idea to sold out (website positioning, ad copy and activation tactics)

✅ Templates for make ads and websites that print money

✅ A step-by-step guide and an AI Assistant to execute it with you

Don’t miss this final chance to revolutionize your Shopify strategy for just $39.

Special Find: Team Pick

​Subscriptions Done Right​

We’re loving how David Protein breaks the mold with their subscribe & save offer.

This isn’t your basic “10% off and cancel anytime” deal—it’s loaded with perks that actually feel generous.

Why It Works:

✅ Stacked Value: The combo of a free variety pack + “buy 4, get 5th free” adds real perceived value.

✅ Encourages Trial: Sampling lowers friction and introduces customers to more SKUs.

✅ Low-Risk Commitment: Easy pause/skip options reduce signup hesitation.

💡 The Takeaway: Smart subscription models reduce friction, boost trial, and guide behavior—all without overcomplicating the offer.

Credit to, Our Senior CRO Manager Morgan Davison , for finding this gem!

GrowthHit Class: EVENT

​Watch the Recording: The AI Hack We’re Using for Meta Ads​

We know schedules get busy, and you may have missed our live workshop on using AI to scale ad creation for Shopify brands-but we’ve got you covered.

Watch the full replay to see how to put AI to work for your brand.

BONUS

During the session, we also introduced : The Ultimate Shopify AI Growth Toolkit - a curated library of proven AI prompts built specifically for Shopify brands.

This tool kit includes battle-tested AI prompts that help you:

• Optimize your homepage, product pages & checkout funnel
• Write compelling ad copy for Meta & Google
• Build high-converting email flows
• Improve your SEO & organic traffic
• Build a simple unit economics model to monitor profitability and make smarter growth decisions

🚀 And you can get 20% off with code "VIP"

In Partnership with Emplicit

​Scale Smarter Across Amazon, TikTok & Other E-Commerce Marketplaces​

Selling on Amazon, TikTok Shops, and emerging marketplaces takes more than just great products - it demands a team that knows how to navigate every lever of growth.

​Emplicit brings that team. With specialists across product strategy, logistics, content, compliance, and marketing, they help brands launch, scale, and optimize across today’s most powerful eCommerce platforms.

If you’re serious about growth, global expansion, and marketplace excellence - Emplicit is built for exactly that.
​

Curated Growth Tips of the Week ​
​2 Growth Tips to Grow Your Shopify Biz

Featuring growth tips and insights sourced from other publications.

​1/ 3 Trending Niches Shopify Brands Should Be Watching Closely in 2025​

We analyzed a deep-dive report from GemPages on the top trending eCommerce niches and handpicked four standouts.

These niches aren’t just popular—they’re backed by strong market signals, shifting consumer behavior, and opportunities for Shopify brands to carve out differentiated positioning.

1. Work-from-Home Equipment

Market Size: $49.6B in 2024 (Statista)

The remote work boom may have been triggered by the pandemic, but it’s evolved into a permanent shift with the rise of the creator economy and freelance work. As a result, home office optimization is a lifestyle category now, not just a utility one.

Products like standing desks, laptop risers, ergonomic chairs, task lighting, and cable management tools are becoming daily essentials—not just office equipment. Shopify brands targeting this niche can win by prioritizing:

• High-design WFH gear that blends into home decor
• Niche communities like YouTubers, writers, or streamers with tailored products
• Bundles (e.g. a complete WFH productivity kit)

2. Personalized Gift Jewelry

Market Size: $230.9B globally (Fortune Business Insights)

Jewelry has always been a go-to for gifting—but personalization is the game-changer. Consumers increasingly want to give (and receive) items with emotional weight: names, initials, birthstones, special dates, or even inside jokes.

Why this matters: It’s a niche with strong seasonal spikes (Valentine’s, Mother’s Day, Q4) but also year-round potential via weddings, anniversaries, and birthdays. Personalization also makes it hard to commoditize—great for differentiation.

Shopify brands can leverage:

• Custom engraving tools on product pages
• UGC of real gift moments
• Emotional copywriting to increase AOV

3. Community-Based POD (Print-on-Demand)

Market Size: $6.3B in 2022 → $45.6B by 2031 (CAGR 25.3%)

Selling t-shirts is nothing new. But hyper-targeted identity-driven apparel has become a sleeper hit—especially when tied to causes, subcultures, or shared values.

What’s working: Brands like ND Renegade (neurodivergent pride) show how powerful it is to build a movement, not just a catalog. When your community feels seen, you build instant loyalty.

Best-selling POD items include:

• Tees, hoodies, hats, and tote bags with community slogans
• Lifestyle content + merch hybrids (e.g. wellness + apparel)
• Cause-based products with giveback incentives

💡 The Takeaway:

These niches aren’t just trending—they represent deeper shifts in consumer behavior, identity, and values. Shopify brands that win in 2025 won’t just sell products—they’ll build ecosystems around purpose, personalization, and community.

Whether it’s equipping the home office, delivering gifts that speak from the heart, or building community through custom clothing, these niches thrive because they connect with people on a personal level.

Lean into what your audience cares about—and build from there.

Source: 10+ Top Trending Niches in eCommerce [with Statistics] - 2025​

​2/ AI in Action: 3 Inspiring Marketing Wins That Shopify Brands Can Learn From​

AI isn’t just about writing product descriptions faster or generating images—it’s transforming how the best brands engage, convert, and grow.

Here are three real-world case studies that show the power of AI when paired with smart strategy:

🔹 Sephora: Smarter Shopping with AI-Powered Guidance

Faced with an overwhelming product catalog, Sephora leaned into AI to streamline the shopping experience. The brand introduced a chatbot-powered quiz that acts like a virtual beauty consultant—helping customers discover the right product based on preferences, skin types, and style goals.

💡 Why it works: Rather than expecting users to dig through dozens of SKUs, Sephora removes friction with an interactive, guided flow.

Shopify brands with a wide product range (especially in beauty, apparel, or wellness) can take a similar approach using quiz funnels, product finders, or Messenger bots to increase conversion and personalize the experience.

🔹 Glanbia: Turning Research into Revenue with AI

Glanbia, a global nutrition brand, used AI-powered research tools to turn scattered internal studies into actionable insights for their marketing team. With Bloomfire, they automated the analysis of customer data, summarizing findings and unlocking new creative directions—without hours of manual digging.

💡 Why it works: Brands sit on goldmines of customer insights but often can’t access or activate them. Glanbia turned raw data into decision-ready intelligence—fueling faster, more informed campaigns. The takeaway? AI isn’t just a content machine—it’s a thinking partner that helps teams move faster with clarity.

🔹 Heinz: AI-Generated Visual Content at Scale

After their viral “Draw Ketchup” campaign, Heinz leaned into AI by using image generators to create surreal, attention-grabbing visuals of ketchup bottles. These AI-generated images became assets across social and digital channels, maintaining momentum and brand engagement.

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💡 Why it works: Heinz tapped into AI’s creative potential to stay culturally relevant. Instead of relying solely on polished creative, they embraced playful, user-driven visuals that sparked interest. It’s a smart way to blend brand identity with trending formats and community creativity.

🚀 Final Thought:

The best AI use cases don’t look like tech demos — they feel like magic behind the scenes.

Whether it’s content, insights, or customer experience, great brands are using AI to quietly level up how they operate and connect. It’s not about flashy features.

It’s about making the whole experience sharper, smoother, and smarter.

Source - Best Examples of AI in Marketing​

TOOL OF THE WEEK: ​
​Customer Data That Drives Revenue​

Most brands sit on tons of customer data - and barely use it.

RetentionX fixes that. It pulls all your customer info into one clean profile, then uses AI to surface what’s working, what’s not, and what to do next.

Whether it’s spotting churn risks, creating better segments, or syncing smart audiences to your ad platforms, RetentionX helps you turn insights into actions.

It’s like having a data scientist and a growth strategist baked into your tech stack.

PODCAST: IF I WAS STARTING TODAY

​Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers​

On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns.
​
​TOPICS DISCUSSED IN TODAY’S EPISODE

• Importance of authenticity
• Creative process
• Packaging and execution
• Tweaking
• A/B testing
• Pitfalls of data reliance
• The value of bombing
• Comedy and branding
• The business of creativity
• Recognition
• Virality

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com​

BUILD IN PUBLIC​
​NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

​Here's a speedy scoop ​

September 2023

• ​Big News: We snagged Neat Apparel ​

October 2023

• ​Influencer Oops: My not-so-shiny moment ​

November 2023

• ​Why Neat?: All about the IP intrigue ​

December 2023

• ​90 Days Since Acquiring NEAT: Here’s What We’ve Learned​
• ​How Do You Make Good UGC Ads? (Examples from Neat) ​

January 2024

• ​Flew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.​

February 2024

• ​Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory ​

March 2024

• ​The 5 Pillars of Growth: A Sneak Peek at Neat™’s Growth Plan ​

April 2024

• ​We Did It! The All-New Neat’s Website is Here (and It’s Awesome!) ​

May 2024

• ​Neat hits 4 figures in one day!​

June 2024:

• ​How we took Neat’s conversion rate from 0.6% to 3.4%​

July 2024:

• ​Neat Reveals: The Email Welcome Flow for 50% Repeat Purchases​

August 2024:

• ​Neat Sweatproof Shirts: Gone But Not Forgotten​

September 2024:

• ​How We Kept Conversion High with Low Stock​

October 2024:

• ​Neat: Lessons Learned from a Sold-Out Summer​

November 2024:

• ​NEAT’s Black Friday/Cyber Monday Email Campaign​

December 2024:

• ​110% Growth, 1000% Exhaustion: Our Biggest NEAT Sale Yet​

January 2025:

• ​Meet Neat’s AI Intern (and How It’s Changing the Game)​

Feb 2025:

• ​Stop Leaving Money on the Table: Abandoned Cart Emails​

Mar 2025:

• ​The Typo Experiment: Can a Mistake Boost Your Ads?​

What's new this week?

Jim Huffman @JimWHuffman Our brand (Neat) just launched a shirt that might become our bestseller this summer. It’s called the Sweat Defender Henley and it comes in Dusty Clay and Black (aka “I’ve got my life together” neutrals). Here’s the twist: we’re launching it via pre-order. Why? We’d rather 9:30 AM • Apr 3, 2025 0 Retweets 0 Likes

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Want more updates on how we're growing Neat?

A BONUS FOR YOU ​
​Something Fun . . .

Top Growth Tools & Resources​
​Tools and Resources

Here are some tools we find helpful:

• Best Testing Tool - Convert​
• Best Ad Creative Tool - Ad Creative AI​
• Best Email Marketing Tool - Ripple AI​
• Best Growth System - GrowthMarketingOS​
• Best Copywriting Tool - Smartwriter.ai​
• Best Cold Email Outreach Tool - Smartlead​
• Best CRM Tool - PipeDrive​
• Best Communication Tool - Slack​
• Best Project Management Tool - Asana​

LOOKING FOR MORE?​
​How Can I Help?

• My Agency - GrowthHit​
• My AI Operating System: AI GrowthMarketingOS​
• AI Growth Audit - Book a Meeting ​
• Podcast - If I Was Starting Today​
• My Book: The Growth Marketer's Playbook​