What You'll Learn Today

In 5 minutes, you'll be learning about the following:

Just Launched: The Sold-Out Shopify Playbook
Where Are Marketers Spending in 2025? (Survey of 11,000+ Marketers)
The AI Hack We’re Using for Meta Ads: UGC, Copy & Creative at Scale [EVENT]
How Bosch Increased Sales by Turning Tradespeople Into Competitors
Become an AI Pro with One Click [TOOL]

What did everyone enjoy last week?

The most clicked link was ... Headspace's Beautifully Curated Design

Cheers,

Jim Huffman, GrowthHit CEO
(Want a friend? Let's connect on Twitter or LinkedIn)

My Take of the Week
🔥 Just Launched: The Sold-Out Shopify Playbook

We turned a warehouse of unsold inventory into a sold-out Shopify store—and scaled 5X.

Now, that exact AI-powered system is yours.

Inside, you’ll get:

✅ The 3-part framework behind every big win (Positioning, Conversion, Traffic)

✅ Templates for building offers that print ROI

✅ A step-by-step guide and an AI Assistant to execute it with you

We’re launching it for $39 (normally $159).

👉 Grab the Playbook before the price goes up.

👉 I WANT THIS NOW

Special Find: Team Pick

Thrive Market's Clever & Conversational Hero Copy

We’re loving how Thrive Market grabs attention with one of the most direct and relatable hero questions we’ve seen:

“Tired of inflated grocery prices?”

Then it hits with two perfectly crafted CTAs:

“Yes!” or “I like overpaying.”

Why It Works:

✅ Hooks Fast: The headline instantly resonates with a shared frustration.

✅ Playful CTA Framing: The “I like overpaying” CTA adds the perfect touch of cheeky brand humor - impossible to ignore

✅ Clear Value Prop: You know what they offer (affordable groceries) in 3 seconds.

💡 Takeaway: You don’t always need complex messaging. Sometimes, a bold question and a cheeky answer is all it takes to connect and convert.

Credit to, Our Senior CRO Manager Morgan Davison , for finding this gem!

GrowthHit Class: EVENT

The AI Hack We’re Using for Meta Ads: UGC, Copy & Creative at Scale

AI is changing the game for Shopify brands running Meta, TikTok, and YouTube ads. In this free live event, we’ll break down how we use CustomGPTs to automate and scale ad creation—without sacrificing creativity.

📌 What You’ll Learn:

✅ UGC Video Scripts for Meta, TikTok Ads & YouTube Shorts—generated in minutes.

✅ Ad Copywriting for Single Image & Carousel Ads—AI that writes like a pro.

✅ Ad Stills & Creative Briefs—how we use AI to guide designers & creators.

This is the exact AI-powered workflow we’re using right now to scale Shopify ads faster and more efficiently.

👉 Want in? Join us live and get a behind-the-scenes look at how AI can transform your ad strategy!

👉 Sign Up For Free

In Partnership with Emplicit

Scale Smarter Across Amazon, TikTok & Other E-Commerce Marketplaces

Selling on Amazon, TikTok Shops, and emerging marketplaces takes more than just great products - it demands a team that knows how to navigate every lever of growth.

Emplicit brings that team. With specialists across product strategy, logistics, content, compliance, and marketing, they help brands launch, scale, and optimize across today’s most powerful eCommerce platforms.

If you’re serious about growth, global expansion, and marketplace excellence - Emplicit is built for exactly that.

👉 Talk to An Expert

Curated Growth Tips of the Week
2 Growth Tips to Grow Your Biz

Featuring growth tips and insights sourced from other publications.

1/ Where Are Marketers Spending in 2025? (Survey of 11,000+ Marketers)

Neil Patel’s team surveyed over 11,000 marketers to uncover how teams are allocating their marketing dollars this year. The data reveals a major shift toward channels with long-term ROI and AI-driven opportunities.

Here’s what stood out—and what it means for your strategy:

1. Content Is Back at the Top

💥 63% of marketers are increasing their content creation budgets. Why?

Brands are investing in multi-format content to stay relevant across platforms.
Many marketers are moving back to human-created content after realizing AI alone wasn’t cutting it.
Podcasting is getting more budget than ever thanks to its growing influence.

Takeaway: Don’t just repurpose content. Focus on depth, storytelling, and creative formats that actually build trust.

2. SEO Is Far from Dead

🔍 44% are increasing SEO spend, while 39% are keeping it the same.

The reason? It’s still delivering results, and fears around AI killing SEO haven’t materialized yet.

But 17% are pulling back—citing frustration with unpredictable algorithm updates and future AI search uncertainty.

Takeaway: SEO still works—but focus on quality and long-term value. Be ready to pivot as AI-driven search evolves.

3. AI SEO Is Heating Up

🧠 97% plan to invest in AI search platforms like ChatGPT, SearchGPT, and Perplexity.

This is a massive signal that marketers are preparing for a world where AI discovery is just as important as Google.

Takeaway: Start optimizing for how AI bots interpret, summarize, and recommend your content—not just how Google crawls it.

4. CRO + UX Budgets Are Up

🧪 With ad costs rising, 59% of marketers are prioritizing site experience and conversion rates.

Teams are using CRO to stretch paid traffic further and ensure more revenue per visit.

Takeaway: You don’t have to outspend competitors if you can out-convert them.

5. Community Building Is Surging

💬 81% are increasing budget here, citing a need for deeper connection in a world that’s becoming increasingly AI-driven.

This includes Slack communities, in-person events, influencer collabs, and private forums.

Takeaway: Own your audience relationships. You’ll build loyalty that no algorithm can disrupt.

6. Paid Search + Social: Mixed Signals

52% increasing Google spend
64% increasing Bing
55% boosting X ads (due to lower CPMs)

But across platforms, marketers are struggling with rising CAC and shifting dollars toward influencer marketing and remarketing for better ROI.

Takeaway: Paid still works, but the smartest teams are diversifying. Warm up cold traffic with remarketing and test direct creator partnerships.

💡 Bottom Line:

The best marketers in 2025 aren’t blindly chasing trends—they’re doubling down on measurable, AI-aligned, and brand-building tactics. As AI rewires how people search and engage, your strategy should follow suit.

Source: How Marketers Are Spending Their Money in 2025 (We Asked 11,093 Marketers)

2/ How Bosch Increased Sales by Turning Tradespeople Into Competitors

📌 The Brief

Bosch Professional wanted to launch a new line of high-durability measuring tools—built to survive rough job sites and streamline workflows.

But there was a challenge: tradespeople were skeptical of high-tech features and wary of premium price tags.

Bosch needed a campaign that proved the value of their tools in a way that was engaging, entertaining, and built trust with a younger, tech-curious audience.

📌 The Execution

Bosch launched the #ReadyForAnything campaign on Instagram—built around friendly competition. They brought in four trades-based influencers (a plumber, tiler, electrician, and carpenter) and pitted them against each other in a series of extreme tool challenges.

Think Top Gear, but for construction:

🔥 Thermal camera endured a color run and still worked perfectly.
🧊 Rotation laser was dunked in ice water with its operator—both survived.
🚐 Line laser got knocked around in the back of a van and still performed.

The campaign was supported by teaser content, bloopers, audience voting (with prize incentives), and behind-the-scenes footage—creating multiple touchpoints and maximizing engagement.

📌 The Results

🚀 23.97% engagement rate (vs. 11% goal)
📈 14% increase in landing page visits
🛠️ 6% lift in product sales
💰 Avg video view cost: £0.04

📌 Key Takeaways

✅ Demonstrate Value Visually

Let your product prove itself in ways that are relevant and entertaining. Real-world demos build trust fast.

✅ Tap Into Audience Dynamics

Trade rivalries and influencer banter created shareable moments and drove deep engagement.

✅ Layer Content for Longevity

Beyond hero videos, Bosch used polls, reels, and BTS footage to stretch attention and drive ROI.

Source - Bosch: Tools That Talk 🔧

TOOL OF THE WEEK:
Become an AI Pro with One Click

Tired of guessing how to write the “perfect” AI prompt? Promptimize is a browser extension that turns any prompt into a polished, optimized version—instantly.

Why it works: It removes the friction of prompt engineering so you can get better AI results without being an AI nerd.

✨ What we like:

One-click prompt enhancement across ChatGPT and other tools
Save and reuse your best prompts, complete with custom variables
Keep messaging and tone consistent across teams

Whether you’re a solo founder or managing a team, Promptimize helps you scale AI output without needing to become a prompt engineer.

CHECK OUT THE TOOL

PODCAST: IF I WAS STARTING TODAY

A Fan Interviews Jim about Growth, Startups, Failing, & Launching a Fake Brand

This week, the script gets flipped as longtime fan and fellow growth tactician Maja Voje joins the pod to grill Jim about projects past and future.

TOPICS DISCUSSED IN TODAY’S EPISODE