Happy Thursday!

In 5 minutes, you'll be learning about the following:

1. ​ChatGPT Is Becoming a Shopping Assistant (That Gets Paid)
2. We Gave AI One Image and It Made This Ad
3. ​Meet GARY: The AI Dashboard That Thinks Like a Growth Marketer
4. ​The Content Series That Added 500k Followers in 45 Days
5. ​Steal the AI Ad System That 7x’d Sales (Yes, We’re Giving You the Playbook) - EVENT

What did everyone enjoy last week?

The most clicked link was ... The Shopify Growth School​

Jim Huffman, GrowthHit & Neat Apparel CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

​ChatGPT Is Becoming a Shopping Assistant (That Gets Paid)​

OpenAI’s next move? Skipping the ad game and grabbing a cut of your cart.

Imagine this: You’re chatting with ChatGPT about the perfect gift, it recommends a product, and boom - you buy it right there, inside the chat. No Google. No Amazon. No checkout page. Just one AI-powered transaction.

That’s exactly what OpenAI is building. With Shopify quietly plugged in, OpenAI plans to roll out native checkout inside ChatGPT and collect a commission from every sale. This could completely flip how people shop online and how brands get discovered.

Why it matters:

• RIP paid search? If this works, fewer people click Google ads and more buy directly from ChatGPT recs.
• Direct-to-AI commerce is real and Shopify is at the heart of it.
• AI isn’t just creating content anymore - it’s closing sales.

The takeaway:

This is bigger than an AI feature. It’s a new sales channel. Shopify brands may soon need to optimize not just for SEO or paid - but for AI agent discovery. And that’s a whole new growth playbook.

​We're Looking for 10 Shopify Stores Ready to Scale with AI​

Work 1-on-1 with GrowthHit’s team to uncover what’s blocking sales, launch AI-powered growth tactics, and scale fast - risk-free.

Trying to break through that next revenue ceiling? Want to add $100K+ in sales before the end of the year?

We’re opening up 10 spots for our August AI Growth Sprint - an 8-week program built to help Shopify brands scale smarter using real AI-backed strategies.

This isn’t a course. It’s not a DIY YouTube rabbit hole. And it’s not some vague “done-for-you” offer that leaves you guessing.

You’ll work directly with the GrowthHit team - the same crew that scaled Neat Apparel, our sweat-proof Shopify brand, to 7 figures in 12 months. We’ve done this across 150+ DTC brands and now we’re handing you the playbook.

Expect AI-powered email flows, high-converting landing pages, smarter ad creative, and a step-by-step plan tailored to your brand.

You should apply if:

• You’re doing at least $10K/month on Shopify
• You’ve got consistent traffic (organic or paid)
• You’re ready to make bold, high-impact changes
• You’re open to coaching and want real traction
• You’re willing to share your numbers so we can get to work

And yes - there’s a 100% money-back guarantee. If you show up, implement, and don’t see results, you get your money back. No drama.

👉 Only 10 brands will be accepted into the August cohort. Apply here if you want in.

​We Gave AI One Image and It Made This Ad​

We gave Kling AI one image, a few words and it handed us back a full video campaign.

We didn’t book a shoot. We didn’t hire a model. We didn’t touch a camera.

For a recent CustomCuff ad, we used a new AI tool called Kling AI to see how far we could push creative using just one thing: an idea. We uploaded a single product image and wrote a short line - “a memory you can wear.” (along with some technical prompts ofcourse).

What came back looked like something we’d usually build across three departments. Kling generated a lifestyle sequence, motion effects, moody product angles, and elegant typography - all stitched together into a 10-second ad that felt brand-ready. No templates. No weird stock footage. Just AI filling in the visual story.

This wasn’t just about saving time (though we did). It was about seeing if AI could match the vibe, emotion, and polish of a real campaign. And honestly? It kind of come close to nailing it.

For lean teams or scrappy founders who can’t shoot a full campaign every week - this is the closest we’ve seen to making “done-for-you video” a real thing. What used to take a crew now takes a few clicks and a concept.

​Meet GARY: The AI Dashboard That Thinks Like a Growth Marketer​

The Shopify AI Dashboard that knows your numbers, talks strategy, and helps you figure out what to do next.

We were tired of staring at five dashboards and still not knowing what to test, fix, or scale.

So we built GARY - The AI Dashboard

It pulls in all your data - Shopify, Meta, Google Ads, Klaviyo and actually understands it.

But here’s the magic: you can talk to it. Ask why your CAC jumped. Ask what’s holding back conversion. Ask what to do next. And GARY answers - like a strategist who’s already looked at your store, knows your numbers, and isn’t afraid to give direction.

It doesn’t just report. It thinks.

It flags inventory issues before you sell out. It analyzes every review and spits out customer insights, ad angles, and email subject lines.

It compares your metrics to industry benchmarks. It even remembers what your team said in the last growth meeting and turns it into to-dos.

We’ve been using it on our Shopify brand Neat Apparel and testing it with a few clients. And yeah - it’s a game changer.

GARY is still in beta. But if you want to stop guessing and start scaling smarter, we’re opening up a waitlist.

This is the dashboard we wish we had years ago. So we built it. Now we’re letting a few more people in.

👉 Join the waitlist here​

​The Content Series That Added 500k Followers in 45 Days​

How one marketer turned “I might get fired” into the best growth engine the brand had.

There’s a new wave of content that’s crushing right now—and no, it’s not “building in public.” It’s more intense than that.

It’s called: “Hit the goal with me” content.

Here’s the play:

Set a big public goal. Add a high-stakes consequence. Invite your audience to help. Show up every day. Repeat.

That’s exactly what Nicole Wingard did at Smashd. She convinced her CMO to let her run with a series on Instagram where she smashed a can of their product- literally - every day.

The mission? Hit 500k followers. The consequence? If she didn’t, she might lose her job.

The series ran daily. The goal was clear. The stakes were real.

And it worked.

In just 45 days, they hit 500k followers. They 5x’d their email list.

They sold out of 4 SKUs. All from a lo-fi, mission-driven content loop that made people root for her and the brand.

This is what smart content looks like in 2025. It’s not about polish. It’s about participation. Letting your audience feel like they’re part of something bigger.

​What Word Does Your Brand Own?​

​We acquired Neat, a sweat-proof apparel Shopify brand, in September 2023, and we’ve been documenting every win, fail, and lesson along the way here.​

We don’t just want to make sweat-proof shirts—we want to own a word in your brain.

Most breakout brands don’t just sell a product.

They own a word in your brain.

• Liquid I.V.? → Hydration
• Spanx? → Shapewear
• Everlane? → Transparency
• AG1? → Foundational Nutrition

Neat?

We make sweat-proof shirts. But what if we aimed higher?

We’ve been exploring the idea of owning a word or idea that goes beyond features and hits an emotional, sticky, market-defining nerve.

Here are some contenders:

• 🧼 Drywear – A new product category altogether.
• 😅 Sweat – Could we reclaim it?
• 💧 Sweatproof – Functional and expected, but clear.
• 🫣 No-Show Sweat – Specific, visual, fresh.
• 🛡️ Confidencewear – What we really sell.

Owning a word isn’t just a copy move. It’s a strategy.

It creates shortcuts in the customer’s brain.

It fuels every ad, email, product page, and post.

It makes you unforgettable.

But, it's not easy.

We’re still exploring.

But I’d love to know:

👉 What’s a word a brand “owns” that you always remember?

👉 Which of the above could Neat claim first?

​Steal the AI Ad System That 7x’d Sales (Yes, We’re Giving You the Playbook)​

We rebuilt our entire paid ads process with AI and now we’re handing it to you.

This isn’t theory. It’s the exact AI workflow we use to write better copy, launch faster, and scale Shopify brands with less guesswork and way more wins.

In this live workshop, GrowthHit’s own Jordan (Head of Growth) and Andre (Senior Paid Ads Expert) will show you how we use AI at every stage of the funnel - from idea to scroll-stopping ad.

You’ll get the real breakdown: What flopped. What crushed. What we do now.

Plus: the full AI Ads Playbook. Every prompt. Every framework.

👉 Save Your Spot Now​

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​From Inside Joke to 6-Figure DTC Brand - The Fatboy Story​

It started with a nickname. Then became a joke. And somehow… a 6-figure DTC brand. In this episode, Ryan Rock shares how Fatboy was born and how he turned culture, community, and UGC into a real business.​
​
I Sat Down with Ryan Rock to Talk About How Fatboy Hit Six Figures (Without Playing the VC Game)

Ryan and I got into the real story behind Fatboy - a brand that started as a joke between friends and somehow turned into a six-figure business.

No outside funding. No fancy tactics. Just smart marketing, pop-ups, and a wild micro-influencer strategy that actually worked.

If you’ve ever tried to turn momentum into money, this one’s for you.
​
​Key Topics Covered:

• How Fatboy started from an inside joke
• The early wins and major milestones
• UGC-first growth and creative content plays
• Pop-ups, local events, and offline hustle
• Building clubs and communities around the brand
• Micro-influencer and word-of-mouth strategy

If you’re thinking about launching a DTC brand or want to grow without paid ads - this episode is packed with scrappy tactics and founder truths.

Listen now wherever you get your podcasts

​Let’s Fix What’s Blocking Your Growth​

• My Agency - GrowthHit​
• AI Growth Strategies to Sell More On Shopify - GrowthSchool​
• The Sold-Out Shopify Playbook - Get the product​
• Podcast - The Shopify Growth Show​
• Proven AI Prompts for Your Shopify Success - Get the library​
• My Book: The Growth Marketer's Playbook​

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