What You'll Learn TodayIn 5 minutes, you'll be learning about the following:
What did everyone enjoy last week? The most clicked link was ... Real or AI-Generated? You Guess [Quiz] Cheers, Jim Huffman, GrowthHit CEO
My Take of the Week
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Morgan, our senior CRO manager, discovered an email from Crown Affair that we couldn’t keep to ourselves.
Watch the 1 min video below to see what caught her attention!
🎥 Watch Now |
AI is the future of marketing, and the tools you use can make all the difference.
Join me for a live, interactive session where I reveal 11 powerful AI prompts and tools that can help you unlock exponential growth. From streamlining workflows to creating engaging content, these tools will revolutionize the way you work.
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In this session, you’ll learn how to integrate these AI strategies into your campaigns, boost creativity, and maximize results without wasting resources.
Whether you’re a founder or marketer, this event provides actionable insights to help you achieve your goals faster and smarter. Don’t miss out—secure your spot today!for you.
📅 When: January 29, 10:30 AM PT / 1PM CT / 1:30PM ET
Spots are limited, so save your seat today!
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Featuring growth tips and insights sourced from other publications.
📢 Intro
Imagine you’ve built a pricing calculator on your website. After filling out a form, users receive an email with a customized quote. Should the email come from a friendly, human-like bot or an obviously automated one? Research shows your choice impacts customer acceptance—especially for bad news like higher prices.
📈 Recommendation
🎓 Findings
Research shows people are:
🧠 Why It Works
We assume AI lacks intention. When an AI bot delivers bad news, it doesn’t feel personal. Conversely, good news from a human feels deliberate, fostering trust and satisfaction.
🏢 Examples in Action
✋ Limitations
This research focuses on pricing but likely applies to other areas like cancellations or delays. As AI becomes more common, customer perceptions may shift.
Source - Science Says
2/ TikTok Magic: How Four Brands Turned Viral Moments into Wins
TikTok’s power to make products go viral is no secret, but it’s how brands respond to these moments that sets them apart.
Here’s how four brands capitalized on their TikTok fame and turned viral buzz into real results:
📌 1/ Dr. Scholl’s: Stylish Sneakers Go Viral
A creator’s TikTok about comfy sneakers perfect for European vacations amassed 3.1M+ views. Dr. Scholl’s seized the moment by adding an “As Seen on TikTok” banner to their site, featuring the creator’s video, and launching new styles to maintain momentum.
best travel shoes ever 👟✈️ #travelshoes #walkingshoes #casualsneakers #europeshoes #shoesforeurope #shoesfortravel #greenscreen #drscholls
📌 2/ Stanley: A Fireproof Viral Moment
When a viral TikTok showed a Stanley cup surviving a car fire—ice intact—views skyrocketed to 96.9M. Stanley’s CEO responded with a heartfelt video and gifted the fan a new car. Their quick action showcased product quality and care, cementing the cup as a must-have gift of the season.
Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup
📌 3/ Pumpkin Spice Café: The #BookTok Phenomenon
A year-old book went viral thanks to TikTokers sharing cozy, autumnal videos featuring its cover. It hit bestseller lists, prompting the publisher to release a TikTok-exclusive edition and announce two sequels, keeping the hype (and sales) alive.
It’s officially cosy season, which means it’s finally time to start the pumpkin spice café!🍁📚💫#BookTok #bookrecs #thepumpkinspicecafe #lauriegilmore #cosyseason #pumpkinspice #autumn #fallbooks #spookyseason #falltbr
📌 4/ Lenox: Spice Village Nostalgia
Gen Z rediscovered Lenox’s Spice Village from the ‘80s, igniting a #Cottagecore trend. Videos of thrifted sets fueled demand, with items selling for thousands on resale platforms. The buzz revitalized this forgotten brand, proving the power of nostalgia.
None of these TikTok success stories were part of a pre-planned marketing strategy, but these brands excelled by staying alert, nimble, and authentic.
Their ability to capitalize on viral moments offers key takeaways for marketers:
Source - TikTok Magic: How Four Brands Cashed In on Going Viral
TOOL OF THE WEEK:
How AI Avatars Can Simplify Video Creation
Jogg.ai makes video creation effortless with lifelike AI avatars.You can choose from several ready-to-use avatars or create a custom one that looks and sounds like you.
Perfect for marketers, e-commerce brands, and content creators, Jogg.ai helps boost engagement, cut production costs, and drive conversions with stunning, high-impact videos.
CHECK OUT THE TOOL |
In this episode, Jim and Jordan dive deep into the essentials of scaling Facebook and Instagram ads effectively, from a budget of $10 a day to $1,000 a day. The discussion covers critical aspects such as product-market fit, optimizing your website for conversions, segmenting ad campaigns, the importance of creative content, and more. Jordan also shares insider tips on managing advertising expectations, understanding conversion events, and a disciplined approach to budget increment. Practical examples, such as a case study with the brand 'Neat', are provided to illustrate successful strategies and approaches.
TOPICS DISCUSSED IN TODAY’S EPISODE
LISTEN TO THE EPISODE |
Would you like to be featured on my podcast? Email me at newsletter@growthhit.com
We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!
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Your unfair advantage in eCommerce. Every Thursday, you’ll get: Expert Shopify insights from the GrowthHit team, Curated growth tips from top-performing brands, Killer tool to level up your Shopify. I’m Jim - GrowthHit Founder & Neat (sweat-proof shirts) CEO. Expect real wins, tough losses, and the best memes in eCom.
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