What You'll Learn Today

In 5 minutes, you'll be learning about the following:

13+ Case Studies to Turn Insights into Revenue 🚀
How PureSport Flipped Black Friday on Its Head (And Made It Genius Marketing)
Are AI searches serving up you or your competitors? [PODCAST]
How to Scale Meta Ads from $10/day to $1000/day [EVENT]
The 5 Game-Changing Insights from the 2024 State of Marketing Report

What did everyone enjoy last week?

The most clicked link was ... The Perfect Week Is a Myth: How Founders Thrive in Chaos

Cheers,

Jim Huffman, GrowthHit CEO
(Want a friend? Let's connect on Twitter or LinkedIn)

GrowthHit's Take of the Week
Master Website Optimization: 13+ Case Studies to Turn Insights into Revenue 🚀

Most website optimization efforts miss the mark by skipping the most critical step: transforming visitor insights into actionable, high-impact strategies.

In this webinar with Convert.com, I share exactly how my team at GrowthHit solves this problem.

👉 WATCH HERE

Through 13+ real-world case studies, we reveal the proven step-by-step framework we use to drive sales and maximize revenue for our clients.

What you'll learn:

✅ How to identify why visitors aren’t converting.

✅ The art of prioritizing insights for maximum impact.

✅ A battle-tested framework for designing tests that drive revenue, not just clicks.

✅ The secret to consistently generating data-backed test ideas.

If you’re tired of relying on guesswork or copying competitors, this session is your roadmap to actionable, revenue-driving strategies.

In Partnership with The Hustle

A life-hack for the millions of people who agree that business news can be boring and draining.

The hack is called The Hustle.

It’s a free daily newsletter that delivers only the business & tech news you need in a quick, 5 minute read that won’t put you to sleep like the other guys.

Click Here to Sign Up for Free

EVENT

How to Scale Meta Ads from $10/day to $1000/day [EVENT]

Does scaling Meta ads feel like tossing money into the wind?

You're not alone. It’s time to stop gambling and start growing confidently.

Join me, and Jordan Summers Head of Growth at GrowthHit, for a 1-hour clinic that will change the way you scale your Meta ads.

In this session, we’re breaking down:

✅ How to scale ad spend without wrecking performance.

✅ The secret to increasing conversions with your current audience.

✅ Tips to find untapped, high-impact audiences and create winning campaigns.

You’ll leave with a step-by-step plan to go from spending $10/day to $1,000/day—without wasting a dime.

📅 When: December 12 (TODAY), 11AM PT / 1PM CT / 2PM ET

Spots are limited, so save your seat today!

🫵 SIGN UP FOR FREE

In Partnership with The Rundown.ai

Start learning AI in 2025

Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.

It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

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Curated Growth Tips of the Week
2 Growth Tips to Grow Your Biz

Featuring growth tips and insights sourced from other publications.

1/ How PureSport Flipped Black Friday on Its Head (And Made It Genius Marketing)

This Black Friday, PureSport redefined the art of giving—and in doing so, created a masterclass in value-driven marketing.

Instead of flashy discounts or unnecessary gifting, they sent 500 empty boxes to influencers, creators, and athletes.

But the boxes weren’t truly empty—they were full of opportunity.

*Puresport CEO explaining the campaign and its impact on TikTok*

Inside was a letter challenging recipients to fill the box with unused items, such as PR gifts or surplus products, and donate them to make a difference.

These donations were delivered in partnership with Greenhouse Sports, a charity using the power of sport to uplift disadvantaged youth in London.

With the help of the PureSport Run Club community, the collected items are now fueling a mission to prove that sport is more than just sport—it’s a chance to transform lives.

📌 Why it works:

This campaign isn’t just about generosity; it’s smart, memorable marketing. By aligning the initiative with their values and tapping into influencer networks in a meaningful way, PureSport achieved:

Authenticity: A campaign that mirrors their core ethos of promoting mindful consumption.
Engagement: By involving influencers directly in the impact, PureSport created a personal connection to their mission.
Buzz: Turning an empty box into a movement made the campaign stand out in a sea of Black Friday noise.

📌 The takeaway?

Marketing campaigns that combine purpose with creativity can inspire not just sales but genuine connection and long-term loyalty.

2/ The 5 Game-Changing Insights from the 2024 State of Marketing Report

Marketing is evolving faster than ever, driven by technological breakthroughs and shifting consumer expectations.

The 2024 State of Marketing Report—crafted by Rock Content, HubSpot, Litmus, and SEJ—dives deep into what’s next.

Here are the top 5 takeaways every marketer should know:

📌 1. AI is the New MVP in Marketing

What’s Changing: Over 60% of marketers are increasing AI investments to amplify content creation and personalization.
Why It Matters: From chatbots to predictive analytics, AI enables hyper-targeted campaigns and efficiency.
Pro Insight: “AI is not just a tool; it’s becoming the backbone of innovative strategies,” says Giuseppe Caltabiano, VP of Marketing at Rock Content.
Action Item: Pair AI with human creativity to craft experiences that resonate on a deeper level.

📌 2. Video Rules the Content Throne

What’s Changing: 86% of marketers agree that video content is critical.
Why It Matters: Platforms like TikTok and Instagram Reels are redefining engagement through dynamic storytelling.
Pro Insight: “Listen to your audience's needs and tailor video content to address their questions and interests,” advises Aja Frost of HubSpot.
Action Item: Invest in short, high-quality videos with strong SEO and analytics for continuous improvement.

📌 3. Navigating the Cookieless Future

What’s Changing: With the demise of third-party cookies, 78% of marketers are pivoting to first-party data and contextual ads.
Why It Matters: Privacy-focused strategies are now essential to build trust and relevance.
Pro Insight: Generative AI can unlock patterns from first-party data to drive contextual targeting.
Action Item: Develop robust data collection frameworks, leveraging customer interactions and email sign-ups.

📌 4. Influencer Marketing + SEO = Magic

What’s Changing: Combining influencer credibility with SEO precision is a top strategy for 2024.
Why It Matters: Authentic content from trusted voices boosts visibility and conversions.
Pro Insight: “Consumers trust expert creators more than brands,” says Kyle Denhoff of HubSpot.
Action Item: Collaborate with niche influencers and optimize their content for search engines.

📌 5. Brand Identity Meets AI-Powered Personalization

What’s Changing: 80% of marketers prioritize strong branding while using AI to deliver hyper-personalized experiences.
Why It Matters: Balancing emotional connection with data-driven customization strengthens brand loyalty.
Pro Insight: “AI-driven personalization ensures brands stay relevant and memorable,” says the report.
Action Item: Use AI to align your messaging with individual customer preferences while maintaining a consistent brand voice.

Source - 5 Insights and Innovations from the 2024 State of Marketing Report

TOOL OF THE WEEK:
Warm Prospecting, Done Smarter

Finding the right prospects at the right time is tough, especially when traditional databases give you cold, static leads.

OpenFunnel.dev changes the game with Personalized Agents that surface real-time intent signals across platforms like Reddit, LinkedIn, and more.

Here’s why it’s worth exploring:

Real-time signals: Identify prospects showing active buying intent.
Context-aware agents: Understand your product by analyzing your site, docs, and blogs.
Custom fine-tuning:
Easily adapt agents to match your unique approach.

If you’re in GTM and tired of low conversion rates from cold outreach, OpenFunnel.dev offers a thoughtful, intent-driven alternative. Worth a closer look.

CHECK OUT THE TOOL

PODCAST: IF I WAS STARTING TODAY

Are AI searches serving up you or your competitors? Hack ChatGPT results with Mike Buckbee

In this episode, Jim interviews Mike Buckbee, a software and SaaS entrepreneur, to discuss the impact of AI-driven search on SEO and paid search strategies. Mike explains how AI is becoming more dominant in search results, potentially affecting traditional SEO and PPC efforts. .

TOPICS DISCUSSED IN TODAY’S EPISODE