What You'll Learn Today

In 5 minutes, you'll be learning about the following:

1. A Simple Idea That’s Makes Gillette $60M/yr
2. ​​​​Turn Insights Into Revenue-Rich Test Designs [EVENT]​
3. Teasing Your Customers (the Right Way) Can Boost Engagement and Loyalty
4. ​​Like Moneyball for Startups, Your "Founder Potential Score" [PODCAST]​
5. Transform Text into Captivating Video Ads [TOOL]

What did everyone enjoy last week?

The most clicked link was ... Seamless Shopping: Jaxxon’s Direct-to-PDP Strategy​

Cheers,

Jim Huffman, GrowthHit CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

GrowthHit's Take of the Week​
​Missed It? Here’s How to Double Your Business in 10 Minutes​

Last week, I hosted an event that I’m still buzzing about: Double Your Business in 10 Minutes with Leverage Points.

It was a a 30-min deep dive into growth tactics that can transform your business—no extra ad spend required.

We explored the hidden “Leverage Points” that drive exponential results, the kind of strategies that have doubled revenue for businesses I’ve worked with.

Missed it? Don’t worry—I’ve got you covered.

Why should you hit play?

• Get clarity: Learn how to identify overlooked opportunities in your business.
• Save time: Discover shortcuts that yield high-impact results.
• Start now: These are actionable insights you can apply immediately.

As a founder, I know the difference one good idea can make.

This session is packed with them 🔥

Special Find: Team Pick

​Crystal Clear Savings at Arrae: A Lesson in Seamless UX​

​Arrae nails it with a crystal-clear, mobile-friendly display of savings across delivery plans.

It's a UX win that makes choosing easy and engaging!

Credit to Oreoluwa (Wolf) Akinnawo , our CRO Manager, for finding this gem!

EVENT

​​Turn Insights Into Revenue-Rich Test Designs​

What turns a decent test into a game-changer?

Too many teams rely on guesswork and gut instinct, leaving growth to chance.

In this event, I’ll show you how my team at GrowthHit turns insights into revenue-driving designs with a proven process and 13+ case studies to back it up.

Perfect for visual learners who want to see how data-driven agencies master optimization.

Here’s what I’ll share:

1. How to figure out why your visitors aren’t converting.
2. How to prioritize insights that drive high-impact tests.
3. GrowthHit’s repeatable process for creating revenue-rich designs.
4. How my team keeps the ideas flowing with a constant stream of data-informed test concepts.

Sponsored by Planable​ Black Friday at Planable. 30% off. Don’t overthink it. Planable is the content collaboration platform that makes marketing teamwork a breeze. Create content for 9 social networks, your blog, newsletters, and campaign briefs — literally all your content. AI-empowered creation, easy approvals, insightful analytics, and more. Here’s the deal: 30% off all Planable plans — So, ditch those spreadsheet calendars for good, and jump on this deal. But heads up—this discount won’t stick around. Blink and you might miss it. Add BF24 at checkout

​

Curated Growth Tips of the Week ​
​2 Growth Tips to Grow Your Biz

Featuring growth tips and insights sourced from other publications.

​1/A simple idea that’s makes Gillette $60M/yr​

In the early 90s, Gillette executed a marketing move so simple, yet so genius, it’s still studied today.

They started mailing free shaving kits to men on their 18th birthdays.

📌 Why?

To lock them into Gillette as their lifelong shaving brand.

Let’s do some quick math:

• Assume 90% of men toss the freebie aside, but 10% become loyal customers.
• Those loyal customers spend an average of $40/year on replacement blades.
• Over a decade, that’s $400 per customer.

For every $10 spent mailing a kit, Gillette earned a lifetime value of $40—an ROI of 400%.

Now scale that up: Gillette sent 2 million kits annually, raking in $80M in revenue and $60M in pure profit. All from a thoughtful giveaway.

📌 The strategy?

Simple: “Give them the razor, sell them the blades.”

This is a masterclass in customer acquisition.

How can you apply this principle to hook your audience early and lock in their loyalty for life?

Source - Marketing Examples​

​

​2/ How Teasing Your Customers (the Right Way) Can Boost Engagement and Loyalty​

Picture this: A customer posts a cheeky complaint on social media about your shop closing early on Sundays. Do you apologize? Or hit them with, “Guess you’re such a fan, we’ll need coffee taps just for you!”

Done right, playful teasing can turn small moments into big wins. But it’s a fine line—clever humor bonds your audience; bad jokes can backfire.

📌 Why Teasing Works

Research shows playful teasing makes brands feel human and relatable. Results?

• Prosocial teasing boosts engagement by 11-22%.
• Wendy’s #NationalRoastDay and Ryanair’s TikToks thrive on playful jabs.
• Teasing done well makes customers love the brand more.

But harsh or offensive humor? It’s 79% more likely to trigger negative feelings and sink your image.

📌 Should You Tease?

Before you go full roast master, ask:

1. Does humor fit your brand voice?
2. Will your audience vibe with it? Young, casual? Yes. Traditional? Maybe not.
3. Can you keep it friendly? No risky or personal jabs.

📌 Tips to Nail It

• Play nice: Focus on behaviors, not personal traits (e.g., “Late night coffee runs, anyone?”).
• Avoid sensitive topics: Identity, safety, or negativity are off-limits.
• Pre-test: Make sure the humor lands with your audience.
• Stay professional: Keep humor out of serious complaint responses.

Source - Tease your customers by Thomas McKinlay​

TOOL OF THE WEEK: ​
​Transform Text into Captivating Video Ads​

What if you could turn a simple text idea into dozens of professional, high-performing video ads in seconds?

With Arcads.ai, you can.

This tool uses AI actors and engaging, editable scripts to create emotionally resonant and realistic video ads—no expensive shoots or lengthy back-and-forth with creators.

Perfect for growth marketers and agencies who want to produce bulk ad variations effortlessly and experiment at scale

PODCAST: IF I WAS STARTING TODAY

​Like Moneyball for Startups, Your "Founder Potential Score" and Why Grit is Everything​

This week, Jim is joined by Bryan Smith. Bryan has a background in sports analytics, helping teams assess the potential as well as risk of players before during recruitment. With his company Leon VC, Bryan has applied this approach entrepreneurship using data analysis to find and assess the potential founders. Bryan shares his insights and what characteristics define a truly great entrepreneur.
​
​TOPICS DISCUSSED IN TODAY’S EPISODE

• Using data to identify potential in athletes and founders
• The KPI’s for successful founders
• What is resilience
• Different types of founder profiles
• Founder Community
• Blind spot recognition
• Disruption opportunities
• Hacks to win the day

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com​

BUILD IN PUBLIC​
​NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

​Here's a speedy scoop ​

September 2023

• ​Big News: We snagged Neat Apparel ​

October 2023

• ​Influencer Oops: My not-so-shiny moment ​
• ​Growth Secret: Neat's No-Brainer Offer ​

November 2023

• ​Sale Scoop: Neat's Black Friday & Cyber Monday wins ​
• ​Why Neat?: All about the IP intrigue ​

December 2023

• ​Do Ugly Ads Work? You tell us ​
• ​90 Days Since Acquiring NEAT: Here’s What We’ve Learned​
• ​How Do You Make Good UGC Ads? (Examples from Neat) ​

January 2024

• ​Flew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.​
• ​Will This Sweat-Proof Shirt Ad Convert? (Let's see )​

February 2024

• ​Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory ​

March 2024

• ​The 5 Pillars of Growth: A Sneak Peek at Neat™’s Growth Plan ​
• ​Paid Search: Can We Optimize Neat’s Google Ads for Success? ​

April 2024

• ​We Did It! The All-New Neat’s Website is Here (and It’s Awesome!) ​

May 2024

• ​Neat hits 4 figures in one day!​
• ​Neat is running out of stock (again). Preorder or Waitlist?​

June 2024:

• ​Crushing it : 3.64 ROAS for Neat (Last 7 days)​
• ​How we took Neat’s conversion rate from 0.6% to 3.4%​

July 2024:

• ​Neat Reveals: The Email Welcome Flow for 50% Repeat Purchases​

August 2024:

• ​Neat Sweatproof Shirts: Gone But Not Forgotten​
• ​Email Pop-up Showdown: Discount vs. Scarcity​

September 2024:

• ​Test, Test, Test: The Key to Ad Success​
• ​How We Kept Conversion High with Low Stock​

October 2024:

• ​Neat: Lessons Learned from a Sold-Out Summer​

November 2024:

• ​The Unexpected Hero: Our COO Steals the Show​
• ​NEAT’s Black Friday/Cyber Monday Email Campaign​

What's new this week?

Jim Huffman @JimWHuffman Alright, here is my unapologetic Black Friday Cyber Monday post for Neat. Here we go . . . If you need a gift for someone this holiday. And they sweat. Like really sweat. 🥵 They might benefit a Neat shirt in their life. Here’s the deal: 25% OFF til Monday at midnight.… https://x.com/i/web/status/1861654689772671447 9:14 AM • Nov 27, 2024 0 Retweets 0 Likes

​

​

Want more updates on how we're growing Neat?

A BONUS FOR YOU ​
​Something Fun . . .

Top Growth Tools & Resources​
​Tools and Resources

Here are some tools we find helpful:

• Best Testing Tool - Convert​
• Best Ad Creative Tool - Ad Creative AI​
• Best Email Marketing Tool - Ripple AI​
• Best Growth System - GrowthMarketingOS​
• Best Copywriting Tool - Smartwriter.ai​
• Best Cold Email Outreach Tool - Smartlead​
• Best CRM Tool - PipeDrive​
• Best Communication Tool - Slack​
• Best Project Management Tool - Asana​

LOOKING FOR MORE?​
​How Can I Help?

• My Agency - GrowthHit​
• My Operating System: GrowthMarketingOS​
• Podcast - If I Was Starting Today​
• My Book: The Growth Marketer's Playbook​