What You'll Learn Today

In 5 minutes, you'll be learning about the following:

A Step by Step Guide to Landing Page That Converts
Mastering the Art of AI Prompting
E-commerce Product Description AI Writer [Tool]
How This CMO Scaled From $30M to $2B [PODCAST]
Looking For Inspiration For Your Next Ad Design? [Tool]

What did everyone enjoy last week?

The most clicked link was ... BlocFree: Email Template Builder

We are HIRING 🔥

Currently looking for our next:

Meta & Google Ads Manager - Apply Here
Email Marketing Account Manager - Apply Here
Senior CRO Analyst / Project Manager - Apply Here

Cheers,

Jim Huffman, GrowthHit CEO
(Want a friend? Let's connect on Twitter or LinkedIn)

WHAT IS YOUR NEXT BIG IDEA?
3 Startups to Inspire Your Own

1/ insight7: AI Customer Insights Generator

The Takeaway: Insight7 uses AI to analyze customer feedback, reviews, and surveys to uncover actionable insights.

By summarizing key pain points, desires, and trends, it helps product managers and marketers understand their audience better and create solutions that resonate.

2/ ThreadLab: Personalized Clothing, Simplified

The Takeaway: ThreadLab takes the hassle out of shopping with a smart fit quiz that delivers clothing tailored to your style and size.

What’s smart? They use data to curate boxes personalized to your preferences, saving you the time and effort of shopping yourself. Plus, their flexible subscription model means you get fresh clothing when you need it, without the commitment of a typical subscription.

3/ Hypotenuse AI: Ecommerce AI Writer

The Takeaway: Writing product descriptions may not be the most exciting task, but it’s crucial for driving sales and optimizing SEO.

This tool automatically generates high-quality, SEO-friendly descriptions, saving you time while ensuring your products shine. If you have a large inventory, this tool makes scaling your content a breeze, letting you focus on other areas of your business.

THE GROWTH MARKETING OPERATING SYSTEM

Announcing "The Growth Marketing Operating System" [PRE-ORDER]

Remember "The Growth Marketer’s Playbook" from 6 years ago?

It sold 1000s of copies and even topped Seth Godin on Amazon for 72 hours.

Well, I've learned a lot since then. The real barrier to growth is not ideas or tactics.

It's a lack of systems.

Most efforts are scatter-shot, wasting time and money without direction.

Realizing this, I've created The Growth Marketing Operating System.

This is a program with resources, frameworks, and tutorials to build a solid growth system.

It's like EOS for growth marketing.

Exciting news: It launches this fall at $450, but I'm offering a special pre-order for $149 to the first 150 supporters.

Ready to leave behind the hit-or-miss approach and boost your growth?

Pre-order now and secure your copy at this exclusive price.

👉 PRE-ORDER NOW

HOW TO GROW YOUR STARTUP
2 Growth Tips to Scale Your Biz

Here are the growth tactics, hacks, and stunts to help you grow your startup:

1/ Mastering the Art of AI Prompting

Crafting the perfect prompt is key to maximizing AI's capabilities.

This framework can help you build strong first prompts, leading to generally better responses with minimal post-generation refinement.

A/ Define your personal for tailored prompts

By tailoring the prompt as per the persona’s specific needs and goals, you are guiding the AI to “think” from a unique perspective and generate responses accordingly.

B/ (Clearly) Articulate your task for AI to perform the right action

A well-defined task ensures the AI focuses its energy on delivering the intended outcome. Use clear and concise language to communicate your desired action.

C/ Detail out the specific format of the response

Specifying the format helps the AI understand the organizational structure and style of the desired response it needs to generate.

D/ Context is king

The more context you offer, the better the AI can understand your intent and generate relevant content.

E/ Share examples that AI can emulate

An example or framework can help AI understand the type of response you are expecting - especially with creative tasks.

Source - Strategies for AI Success: Master the Art of AI Prompting in 2024

2/A Step by Step Guide to Landing Page That Coverts

The key to a high-converting landing page is simplicity and clarity. Think of it as a sales pitch.

Here’s a formula that works:

Above the Fold:

1. Explain the value you provide (title) : Your headline should immediately communicate what you offer in the simplest way possible.

2. Explain how you’ll create it (subtitle) : Dive into how your product or service delivers that value—keep it specific and clear.

3. Let the user visualize it (product visual) : Use real images of your product in action or tangible results to show what’s possible.

4. Make it believable (social proof) : Include testimonials, reviews, or stats that back up your claim and build trust instantly.

5. Make taking the next step easy (CTA) : Use a clear, action-oriented call-to-action, like “Get Started” or “See How It Works,” to make clicking effortless.

Example:

Below the Fold:

1. Make the value concrete (features/objections): Highlight key features, and tackle any common objections using real customer language.

2. Inspire action (more social proof): Use customer success stories or data that reinforces why your product delivers results.

3. Tie up loose ends (FAQ): Address any unanswered questions, clearing doubts and giving the user confidence to take action.

4. Repeat the CTA: After explaining your product’s benefits, give them another chance to act with a clear CTA.

5. End with a memorable Founder’s note: Personalize the experience with a story from the founder, showing your understanding of the customer’s needs.

Source - A step-by-step guide to landing pages that convert

TOOL OF THE WEEK:
Looking for inspiration for your next ad design?

Magic Design helps you generate high-quality, platform-specific ads in seconds using AI.

It suggests templates and best practices tailored to your needs, making it easy to create professional ads without a design team.

Perfect for marketers looking to streamline their ad creation process while boosting performance across social platforms.

CHECK OUT THE TOOL

PODCAST: IF I WAS STARTING TODAY

How This CMO Scaled From $30M to $2B

This week Jim is joined by Rob Sobers the amazing growth expert who helped grow a company from under 30M in sales to 500M in just a few years. They get very tactical and dig into the nitty gritty about how to achieve rapid and sustainable growth.

TOPICS DISCUSSED IN TODAY’S EPISODE

The value of hard technical skills in growth
Growth at 30M ARR
Utilizing Channel Partners
Figuring it out vs Scaling it up
Demand capture vs demand creation
Growth at 100M ARR
Content Marketing

LISTEN TO THE EPISODE

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com

BUILD IN PUBLIC
NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

Here's a speedy scoop

September 2023

Big News: We snagged Neat Apparel

October 2023

November 2023

December 2023

January 2024

February 2024

March 2024

April 2024

We Did It! The All-New Neat’s Website is Here (and It’s Awesome!)

May 2024

June 2024:

July 2024:

August 2024:

September 2024:

October 2024:

Neat: Lessons Learned from a Sold-Out Summer

What's new this week

Jim Huffman

@JimWHuffman

Of course, it’s the ad copy I hate that’s winning.
It’s always like that. The ad you’d toss in the trash? The one that makes you cringe? Yep, that’s the one the algorithm loves.
So, we’re doubling down on these “suck” ads with even more creative.
We’re testing three ad… https://x.com/i/web/status/1846237364022104175