Your unfair advantage in eCommerce. Every Thursday, youβll get: Expert Shopify insights from the GrowthHit team, Curated growth tips from top-performing brands, Killer tool to level up your Shopify. Iβm Jim - GrowthHit Founder & Neat (sweat-proof shirts) CEO. Expect real wins, tough losses, and the best memes in eCom.
What to read this week π
What You'll Learn TodayIn 5 minutes, you'll be learning about the following:
What did everyone enjoy last week? The most clicked link was ... our Neat Build in Public updatesβ Cheers, Jim Huffman, GrowthHit CEO
WHAT IS YOUR NEXT BIG IDEA? β
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HOW TO GROW YOUR STARTUP β
β2 Growth Tips to Scale Your Biz
Here are the growth tactics, hacks, and stunts to help you grow your startup:
β1/ How Slack Turned Rejection Into Viralityβ
After initially rejecting Slack, Sandwich, a video agency, reconsidered once Slack gained popularity.
Upon trying the tool, Sandwichβs founder, Adam Lisagor, praised its positive impact on his company, leading to a successful collaboration and the creation of promotional videos for Slack.
The Execution:
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After adopting Slack, Sandwich created a humorous video, βSo yeah, we tried Slack,β showcasing its positive impact on their communication.
During the COVID-19 pandemic, they made another video, βSandwich works from home β in Slack,β entirely from home, emphasizing Slack as a tool for staying connected during isolation.
The Results:
The first Sandwich video for Slack garnered 1.3 million views, and the second 15,000. More importantly, the story behind the videos became a persuasive tool, with many using them to convince their management to adopt Slack.
Takeaway:
- Address Objections: Effective marketing, like Slack's, directly addresses customer hesitations, showing how the product improves their lives.
- The Right Agency Matters: Butterfieldβs persistence in partnering with Sandwich highlights the importance of finding an agency that aligns with your business.
- Show, Donβt Tell: Video marketing is powerful, especially for novel concepts. Slack's video demonstrated the value of their product in a way that words alone couldnβt.
Read more hereβ
2/ Top 3 Ad Design Predictions for 2024 and The Definitive Guide to Digital Ad Designβ
In the ever-evolving world of digital advertising, staying ahead is key.
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Here are the top three ad design predictions for 2024, curated by Supersideβs CEO, Fredrik Thomassen:
- More Creativity, Less Targeting: With privacy laws tightening and third-party cookies phasing out, brands will need to test more ad concepts and get creative. Broad targeting will make it harder to capture attention, so innovative design will be crucial.
- Rise of Illustrations & Motion Graphics: As ads become more generic, unique visuals like illustrations and motion graphics will be in high demand, especially with tighter budgets pushing for cost-effective solutions.
- AI as a Creative Accelerator: AI won't replace human creativity but will enhance it. Expect AI to speed up processes, helping teams brainstorm, visualize, and validate ad concepts more efficiently.
If you'd like stay ahead in ad design, I recommend checking out this comprehensive guide.
It's a fantastic resource filled with best practices and case studies for advertising on platforms like Facebook, Instagram, YouTube, Amazon, and more.
Worth bookmarking for future reference!
TOOL OF THE WEEK: β
βThe Best AI Websites & Toolsβ
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This is your one stop shop for all things AI.
20,000 AI-powered tools for productivity, education, sales, marketing, and moreβboth free and paid.
| CHECK OUT THE TOOL |
PODCAST: IF I WAS STARTING TODAY
β11 AI Tools We're Using to Grow Our Clients & Our Own Brandsβ
Yonathan joins Jim to chat about how AI is and will continue to impact the marketing and e-commerce world. They discuss some of their favorite new tools as well as tips on how to stay relevant as AI continues to get better.
β
βTOPICS DISCUSSED IN TODAYβS EPISODE
- Will AI take your job?
- Differentiating in an AI world
- AI strengths
- Usable skillsets
- Interactive AI
- 11 Best tools available
| LISTEN TO THE EPISODE |
Would you like to be featured on my podcast? Email me at newsletter@growthhit.comβ
BUILD IN PUBLICβ
βNEAT BUILD IN PUBLIC - RECAP!
We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!
βHere's a speedy scoop β
September 2023
October 2023
- βGrowth Magic: Unveiling My Hack for Neat's growth β
- βInfluencer Oops: My not-so-shiny moment β
- βGrowth Secret: Neat's No-Brainer Offer β
November 2023
- βSale Scoop: Neat's Black Friday & Cyber Monday wins β
- βSneaky Peeks: Neat's fresh look & feel, from products to cartβ
- βWhy Neat?: All about the IP intrigue β
December 2023
- βDo Ugly Ads Work? You tell us β
- β90 Days Since Acquiring NEAT: Hereβs What Weβve Learnedβ
- βHow Do You Make Good UGC Ads? (Examples from Neat) β
January 2024
- βFlew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.β
- βWill This Sweat-Proof Shirt Ad Convert? (Let's see )β
February 2024
- βThe Ad That Could Change Everything for Neatβs Clothing β
- βOops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory β
March 2024
- βThe 5 Pillars of Growth: A Sneak Peek at Neatβ’βs Growth Plan β
- βPaid Search: Can We Optimize Neatβs Google Ads for Success? β
April 2024
May 2024
- βNeat hits 4 figures in one day!β
- βNeat is running out of stock (again). Preorder or Waitlist?β
June 2024:
- βThe $153 Mistake vs. the $24 Miracle: What We Learned About Paid Adsβ
- βCrushing it : 3.64 ROAS for Neat (Last 7 days)β
- βZero to Sold Out: How We Aced Our Core Shirt Launch!β
- βHow we took Neatβs conversion rate from 0.6% to 3.4%β
July 2024:
- βNeat Reveals: The Email Welcome Flow for 50% Repeat Purchasesβ
- βWhat color shirt do you wantβ
- βHead-to-Head: A Preview of Neatβs Social Media Adsβ
- βInvesting in the Right Move: A Recipe for 10X Growthβ
August 2024:
- βNeat Sweatproof Shirts: Gone But Not Forgottenβ
- βPre-Order Test: From $100 to $1000 β Scaling for Successβ
- βNeat Feat: Our New Ad is a Total Knockoutβ
- βEmail Pop-up Showdown: Discount vs. Scarcityβ
What's new this week
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(Need help growing with paid ads? Hit us up at @growthhit )
Want more updates on how we're growing Neat?
| Check Out Our Latest Updates |
A BONUS FOR YOU β
βSomething Fun . . .
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Top Growth Tools & Resourcesβ
βTools and Resources
Here are some tools we find helpful:
- Best Testing Tool - Convertβ
- Best Ad Creative Tool - Ad Creative AIβ
- Best Email Marketing Tool - Ripple AIβ
- Best Growth System - GrowthMarketingOSβ
- Best Copywriting Tool - Smartwriter.aiβ
- Best Cold Email Outreach Tool - Smartleadβ
- Best CRM Tool - PipeDriveβ
- Best Communication Tool - Slackβ
- Best Project Management Tool - Asanaβ
LOOKING FOR MORE?β
βHow Can I Help?
- My Agency - GrowthHitβ
- One Off Task: Growth Taskβ
- My Operating System: GrowthMarketingOSβ
- Podcast - If I Was Starting Todayβ
- My Book: The Growth Marketer's Playbookβ
The Shopify Growth Insider by GrowthHit
Your unfair advantage in eCommerce. Every Thursday, youβll get: Expert Shopify insights from the GrowthHit team, Curated growth tips from top-performing brands, Killer tool to level up your Shopify. Iβm Jim - GrowthHit Founder & Neat (sweat-proof shirts) CEO. Expect real wins, tough losses, and the best memes in eCom.
Happy Thursday! In 5 minutes, you'll be learning about the following: How We Made $4K in 4 Hours with Zero Ads (and One Simple Email) The Top-Performing AI Ad We Made in a Coffee Break Meet GARY: The AI Dashboard That Thinks Like a Growth Marketer Surviving a $1M Loss as a DTC Brand (& Why It Might Be the Best Thing That Happened) Steal the AI Ad System That 7xβd Sales (Yes, Weβre Giving You the Playbook) - EVENT What did everyone enjoy last week? The most clicked link was ... The Shopify...
Happy Thursday! In 5 minutes, you'll be learning about the following: ChatGPT Is Becoming a Shopping Assistant (That Gets Paid) We Gave AI One Image and It Made This Ad Meet GARY: The AI Dashboard That Thinks Like a Growth Marketer The Content Series That Added 500k Followers in 45 Days Steal the AI Ad System That 7xβd Sales (Yes, Weβre Giving You the Playbook) - EVENT What did everyone enjoy last week? The most clicked link was ... The Shopify Growth School Jim Huffman, GrowthHit & Neat...
Happy Thursday! In 5 minutes, you'll be learning about the following: AI Shoppers Are Here - And They Just Spent $24 Billion We're Looking for 10 Shopify Stores Ready to Scale with AI We Made This Ad In 3 Minutes Using This AI Tool Instagram Just Became an SEO Tool Gary B - The AI Dashboard That Talks Back What did everyone enjoy last week? The most clicked link was ... The Shopify Growth School Jim Huffman, GrowthHit & Neat Apparel CEO(Want a friend? Let's connect on Twitter or LinkedIn) π¨...