What You'll Learn Today

In 5 minutes, you'll be learning about the following:

1. The Power of Niche Targeting: Winning by Thinking Small
2. Chamaripa's Sneaky SEO Strategy: Turning Curiosity into Conversions
3. ​​10 Leverage Points Hiding in Your Business That Can Double Sales Today [PODCAST]​
4. ​​​​The “Sold Out” Shopify Playbook [Event]​
5. Your All in One AI Creative Suite [Tool]

What did everyone enjoy last week?

The most clicked link was ... 2024's Greatest Hits​

Cheers,

Jim Huffman, GrowthHit CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

GrowthHit's Take of the Week​
​Missed It? We've Got You Covered: Scaling Meta Ads for Growth​

Couldn’t make it to last month’s event? Don’t worry—we’ve got the replay!

I teamed up with Jordan Summers, GrowthHit's Head of Growth, to reveal the step-by-step process to scale Meta ads from $10/day to $1000/day while maximizing your ROI.

Say goodbye to gambling with your budget and hello to a proven strategy for predictable growth.

​Watch now and turn your ad spend into a revenue-generating machine!

SPECIAL FIND: TEAM PICK

​The Perfect ‘Why Us’ Page Experience​

Want to elevate your brand’s credibility?

Take notes from Sendlane’s Why Us page. ​

Why it works:

• Clarity: Complex value propositions are broken down into bite-sized, digestible sections.
• Engagement: The tabbed design encourages exploration without overwhelming visitors.
• Conversion-Ready: It’s easy to find the exact reason why Sendlane is the right fit.

A brilliant example of UX meeting conversion-driven design—perfect inspo for your next website revamp!

Credit to Morgan Davison, our Senior CRO Manager, for finding this gem!

FREE GROWTH CLINIC

​​The “Sold Out” Shopify Playbook​

One year ago, we took over a Shopify store selling sweat-proof t-shirts that was struggling to survive.

Sales were flat, inventory was piling up, and the business was barely hanging on.

Then we stepped in. Using a proven system, we sold out every last box in just 180 days and turned that struggle into unstoppable momentum.

Now, after a record-breaking Black Friday and a year of growth, I’m sharing the exact playbook that made it happen.

This workshop isn’t about theory—it’s packed with real-world strategies we’ve tested and perfected to launch, optimize, and scale Shopify stores.

Inside, you’ll learn:

✅ The landing pages and ads that drove conversions.

✅ Techniques to craft offers customers can’t ignore.

✅ A step-by-step roadmap for going from idea to sold out.

If you’re ready to stop guessing and start scaling, this workshop is for you.

📅 When: January 16, 11AM PT / 1PM CT / 2PM ET

Spots are limited, so save your seat today!

Curated Growth Tips of the Week ​
​2 Growth Tips to Grow Your Biz

Featuring growth tips and insights sourced from other publications.

​1/ The Power of Niche Targeting: Winning by Thinking Small​

In today’s cluttered marketing world, mass-market strategies are falling short.

Brands that thrive are narrowing their focus, using niche targeting to connect deeply with specific, passionate audiences.

It’s not about reaching everyone; it’s about reaching the right people.

📌 Why Niche Audiences are a Game-Changer

• Personalized Connections Drive Results:

80% of consumers prefer brands that offer tailored experiences (Epsilon). Without personalization, you’re leaving money—and loyal customers—on the table.

• Invested Audiences, Higher Engagement:

Smaller communities like eco-conscious shoppers or barefoot runners are more likely to engage with a brand that understands their unique needs. Think Allbirds, which started by solving a problem for environmentally conscious consumers and scaled globally.

📌 How to Succeed with Niche Targeting

• Segmentation That Goes Beyond Basics:

Use behavioral, psychographic, and purchase data to create hyper-specific audience groups.

• Messaging That Speaks Their Language

Tailor content to address each group’s challenges, goals, and lifestyle.

Nike’s Winning Formula:​
Nike is a master of micro-targeting. Instead of launching generic campaigns, they segment audiences into precise groups, such as outdoor trail runners versus casual gym-goers. Each group receives tailored ads, emails, and social media content that speaks directly to their goals and style. This approach doesn’t just increase engagement—it builds loyalty and drives sales.

• A/B Testing as a Continuous Process:

Always refine campaigns based on metrics to ensure your efforts resonate with your audience.

📌 Why Niching down is the Future?

Forget chasing scale. Micro-targeting is about precision. By zeroing in on smaller segments, brands unlock higher engagement and greater ROI.

Case in point: Apple markets its MacBook Pro specifically to creative professionals, showcasing features that solve their unique pain points.

​

Source - The Power of Niche Targeting: How Marketers Can Win by Thinking Small​

​

​2/ Chamaripa's Sneaky SEO Strategy: Turning Curiosity into Conversions​

​Chamaripa, a brand specializing in elevator shoes, is playing a clever SEO game that's changing the game.

Here’s the gist:

They rank hundreds of pages targeting the query:
​“How tall is [short celebrity]?”

Now, you might think, “Who googling ‘How tall is Tom Cruise?’ is ready to buy elevator shoes?” Fair point. But here’s the magic: Good SEO captures demand. Great SEO creates it.

📌 How It Works

Each page delivers the answer to the query, but here’s where they get crafty:

• They hint at whether the celeb might wear elevator shoes on red carpets (spoiler: apparently, many do).
• Then they seamlessly introduce Chamaripa’s elevator shoes as a solution.

📌 Why It’s Brilliant

This approach nails three things:

1. Scalable Content: The entire play runs on a single template that can be replicated across celebs.
2. Shifts Customer Awareness: It moves readers from “unaware” to “solution-aware” and even “product-aware.”
3. Destigmatizes Elevator Shoes: By associating them with celebs (“If Tom Cruise wears them…”), they make the product aspirational.

📌 The Results?

Bringing in ~14k monthly organic traffic.And all from content an intern could churn out in under a month.

Source - How Chamaripa turned celeb heights into shoe sales​

TOOL OF THE WEEK: ​
​Dreamina, Your All in One AI Creative Suite​

Dreamina is an AI platform that specializes in creating stunning posters, flyers, and logos.

With intuitive features and stunning templates, it’s perfect for anyone looking to produce professional-quality content quickly—ideal for social media managers, influencers, and small business owners aiming to elevate their visual storytelling.

PODCAST: IF I WAS STARTING TODAY

​10 Leverage Points Hiding in Your Business That Can Double Sales Today​

In this episode, we explore 10 powerful leverage points that can transform your business and double your revenue. From optimizing ad creative and pricing strategies to innovative marketing tactics and global expansion, discover actionable insights and real-world case studies that demonstrate the impact of pulling the right levers. Learn how companies like Hotmail, Dollar Shave Club, Airbnb, and others achieved massive success through smart leverage points. Perfect for entrepreneurs and business leaders looking to work smarter, not harder.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Tripling Revenue with Simple Strategies
• Mindset Shift: Focusing on High-Impact Activities
• Identifying Leverage Points in Your Business
• High-Leverage Actions: Ad Creative, Pricing, and Offers
• Case Studies: Hall of Fame Leverage Points
• Practical Examples: Implementing Leverage Points
• Growth Hit: Leveraging Content and Offers
• Conclusion: Recap and Final Thoughts

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com​

BUILD IN PUBLIC​
​NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

​Here's a speedy scoop ​

September 2023

• ​Big News: We snagged Neat Apparel ​

October 2023

• ​Influencer Oops: My not-so-shiny moment ​

November 2023

• ​Why Neat?: All about the IP intrigue ​

December 2023

• ​90 Days Since Acquiring NEAT: Here’s What We’ve Learned​
• ​How Do You Make Good UGC Ads? (Examples from Neat) ​

January 2024

• ​Flew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.​

February 2024

• ​Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory ​

March 2024

• ​The 5 Pillars of Growth: A Sneak Peek at Neat™’s Growth Plan ​

April 2024

• ​We Did It! The All-New Neat’s Website is Here (and It’s Awesome!) ​

May 2024

• ​Neat hits 4 figures in one day!​

June 2024:

• ​How we took Neat’s conversion rate from 0.6% to 3.4%​

July 2024:

• ​Neat Reveals: The Email Welcome Flow for 50% Repeat Purchases​

August 2024:

• ​Neat Sweatproof Shirts: Gone But Not Forgotten​

September 2024:

• ​How We Kept Conversion High with Low Stock​

October 2024:

• ​Neat: Lessons Learned from a Sold-Out Summer​

November 2024:

• ​NEAT’s Black Friday/Cyber Monday Email Campaign​

December 2024:

• ​110% Growth, 1000% Exhaustion: Our Biggest NEAT Sale Yet​

What's new this week?

Jim Huffman @JimWHuffman 💡 How We Sold Out Every Sweat-Proof Shirt in 180 Days 💡 One year ago, we took over a Shopify store on life support: ❌ Flat sales. ❌ Overstocked inventory. ❌ No momentum. Fast forward to today: ✅ Sold out in 6 months. ✅ Record-breaking Black Friday. ✅ Ordered 6-figures… https://x.com/i/web/status/1876992288666038457 5:0 PM • Jan 8, 2025 0 Retweets 0 Likes

​

Want more updates on how we're growing Neat?

A BONUS FOR YOU ​
​Something Fun . . .

Top Growth Tools & Resources​
​Tools and Resources

Here are some tools we find helpful:

• Best Testing Tool - Convert​
• Best Ad Creative Tool - Ad Creative AI​
• Best Email Marketing Tool - Ripple AI​
• Best Growth System - GrowthMarketingOS​
• Best Copywriting Tool - Smartwriter.ai​
• Best Cold Email Outreach Tool - Smartlead​
• Best CRM Tool - PipeDrive​
• Best Communication Tool - Slack​
• Best Project Management Tool - Asana​

LOOKING FOR MORE?​
​How Can I Help?

• My Agency - GrowthHit​
• My Operating System: GrowthMarketingOS​
• Podcast - If I Was Starting Today​
• My Book: The Growth Marketer's Playbook​